Media Strategy Director

Description :

Our client is growing, and they're looking for a driven and strategic Media Strategy Director to lead the development and execution of innovative, data-driven media campaigns across traditional and digital channels. This role combines analytical precision, creative problem-solving, and client leadership to deliver integrated media strategies that drive measurable results.

The ideal candidate is a confident communicator fluent in the language of media-terms like DSP, CPA, IVT, ROAS, and AVOC are part of your daily vocabulary-but you also know how to translate complex performance data into actionable insights for clients and internal teams.

Main Duties and Responsibilities

Oversee and manage the media planning process for multiple clients, providing leadership, strategic direction, and innovation.

Act as the senior media lead across digital, social, and traditional platforms, ensuring alignment with client objectives and KPIs.

Develop and present strategic media recommendations, plans, and rationale to clients and internal stakeholders.

Lead cross-department collaboration with Account, Strategy, Creative, and Analytics teams to build integrated marketing solutions.

Manage the media planning lifecycle, including research, strategy, evaluation, plan development, and campaign execution.

Ensure campaigns deliver against measurable business objectives and audience strategies.

Lead high-level media partner negotiations to maximize value, visibility, and return on investment.

Guide and mentor media supervisors and strategists, fostering professional development and collaboration.

Identify and present new opportunities, emerging trends, and technologies to enhance client performance.

Participate in new business pitches, contributing to agency growth and thought leadership.

Maintain a deep understanding of client industries, audiences, and competitive landscapes.

Oversee staff performance reviews, workload assignments, and training opportunities to ensure team success.

Depending on client needs, may specialize in specific channels such as programmatic, social, or broadcast media.

Maintain professionalism, attention to detail, and accuracy in all deliverables and interactions.

Perform other duties and projects as assigned.

Knowledge and Skills Required

Bachelor's degree in Advertising, Marketing, Communications, or a related field (or equivalent experience).

8+ years of experience in media planning, buying, or strategy, with at least two years in a supervisory role.

Proven success leading cross-channel media strategies across digital, social, and traditional platforms.

Familiarity with major media and analytics tools such as Advantage, Strata / Freewheel, Google Ads, Meta Ads Manager, The Trade Desk, Google Analytics, and Google Campaign Manager.

Strong understanding of research tools, including Kantar, GWI, and Scarborough.

Excellent communication, presentation, and leadership skills.

Demonstrated ability to manage teams, foster collaboration, and build client relationships.

Strategic thinker with strong analytical and creative problem-solving abilities.

Self-motivated and detail-oriented, with a proactive approach to project management.

Passion for media, technology, and staying ahead of emerging trends.