Specialist, Front-End Web Merchandising.

The Specialist, Front-End Web Merchandising role executes the strategy for promotional content on carnival.com from new sales to brand announcements, new module designs to daily updates. Their aim is to increase engagement and booking conversion on the Carnival website across all devices while providing the best possible user experience and meeting established business goals. The Specialist, Front-End Web Merchandising is responsible for the day-to-day execution of the merchandizing strategy including development, CMS implementation, maintenance, optimization and governance. The role will focus on the development and implementation of new merchandising and maintenance of existing content via our content management system and other e-commerce platforms using HTML / CSS and JavaScript.

Essential Functions :

Expand on personalization strategy to develop and implement rules, logic, and audiences for our targeted personalization campaigns. Analytics, concurrent campaigns, and business goals need to be taken into account to develop the rules logic, and, audiences for these campaigns.

Implement all merchandising campaigns for Carnival.com on the front-end using JavaScript & HTML / CSS within Sitecore CMS and Optimizely platforms. Implementation of campaigns encompasses interpreting creative mockups into code, maintenance / optimization of existing content, and adherence to performance / ADA guidelines.

Perform QA testing for accuracy and functionality across browsers and devices; troubleshoot and / or engage relevant teams (e.g. DevOps, support, ADA), as needed.

Work cross-functionally coordinating with marketing teams and other Carnival business units such as Casino, E-commerce, Brand Marketing, and IT to make sure our merchandising being implemented follows brand guidelines (voice, digital style guide), best practices and compliance requirements (performance, ADA), incorporates learnings (A / B and user testing) and is properly tagged for analytics / reporting.

Performs other duties as assigned

Qualifications :

Bachelor's Degree - Marketing, Business, Communications Computer Science, or related field

3+ years of experience coding for websites or managing an e-commerce site or digital marketing experience.

Proficiency in CRM and marketing automation tools (e.g., Salesforce, Optimizely, Sitecore).

Travel industry experience is a plus

Mobile commerce experience is a plus

HTML, CSS, Javascript accreditation preferred

Knowledge, Skills, and Abilities :

Experience with CMS software (Sitecore a plus) and ecommerce platforms (Optimizely a plus).

Ability to manage multiple projects in a fast-paced, deadline-driven environment.

Strong independent decision-making, organizational, planning, and problem-solving skills.

Experience interfacing with a range of web site, mobile, tablet, creative design initiatives.

Ability to identify, prioritize, and articulate highest impact initiatives.

Understanding of design / layout best practices and ADA compliance in the digital environment.

Experience with automation tools and customer segmentation.

Incredible attention to detail and ability to think logically.

Have proficient knowledge of HTML / CSS / Javascript.

Ability to work with Adobe Creative Suite of products and / or Figma.

Proficient in understanding and articulating technical concepts.

Adept at bridging the gap between technical and non-technical stakeholders

Physical Demands : Must be able to remain in a stationary position at a desk and / or computer for extended periods of time.

Travel : No or very little travel likely

Work Conditions : Work primarily in a climate-controlled environment with minimal safety / health hazard potential.

This position is classified as in-office. As an in-office role, it requires employees to work from a designated Carnival office in South Florida Tuesday through Thursday each week. Employees may work from their homes on Mondays and Fridays. Candidates must be located in (or willing to relocate to) the Miami / Ft. Lauderdale area.

Offers to selected candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience.

At Carnival, your total rewards package is much more than your base salary. All non-sales roles participate in an annual cash bonus program, while sales roles have an incentive plan. Director and above roles may also be eligible to participate in Carnivals discretionary equity incentive plan. Plus, Carnival provides comprehensive and innovative benefits to meet your needs, including :

• Health Benefits :

Cost-effective medical, dental and vision plans

401(k) plan that includes a company match

Holidays All full-time and part-time with benefits employees receive days off for 8 company-wide holidays, plus 2 additional floating holidays to be taken at the employees discretion.

Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends

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About Us

At Carnival Cruise Line, our mission is to consistently deliver safe, fun, and memorable vacations at a great value. As the worlds most popular cruise line, we offer a variety of unique experiences across our fleet, ensuring that every voyage is filled with excitement and discovery. From world-class entertainment and dining to exploring stunning destinations, we create lasting memories for our guests while maintaining a dedication to the places we visit and the lives we touch.

Join us and embark on a career that offers not only the chance to grow professionally but also the opportunity to be part of a global community that makes a difference.

In addition to other duties / functions, this position requires full commitment and support for promoting ethical and compliant culture. More specifically, this position requires integrity, honesty, and respectful treatment of others, as well as a willingness to speak up when they see misconduct or have concerns.

Carnival Corporation & plc and Carnival Cruise Line is an equal employment opportunity / affirmative action employer. In this regard, it does not discriminate against any qualified individual on the basis of sex, race, color, national origin, religion, sexual orientation, age, marital status, mental, physical or sensory disability, or any other classification protected by applicable local, state, federal, and / or international law.