BRAND MANAGER

Brand Manager

Who You Are

You are both strategic and analytical with the ability to turn data into actionable insights that drive business results. You're comfortable challenging internal and external partners and proactively suggesting optimizations. You act pragmatically, influence across the organization, and thrive in a fast-paced environment. Above all, curiosity and data-driven thinking are your strongest tools.

How You Will Contribute

The Brand Manager will be a key member of the Brand team, responsible for ensuring flawless execution of paid media campaigns and delivering measurable business results. From day one, you will monitor campaign performance, identify issues, highlight opportunities, and hold agency partners accountable. You will also support the broader brand portfolio strategy, working cross-functionally to deliver integrated marketing plans that achieve revenue and profit goals.

Responsibilities

• Paid Media Performance & Agency Management (Day 1 Priority)
• Contribute strong POV on 360 marketing strategies and consumer targeting to guide tactical planning efforts.
• Partner in developing the strategic direction of consumer media (paid, organic, and earned) to align with brand and business strategy with agency and brand team.
• Act as the main point of contact for paid media agency partners.
• Proactively monitor and analyze campaign performance across Google Search, Meta, TikTok, Programmatic, and other paid media channels.
• Articulate strategy both verbally and through written communication to broader team and leadership.
• Deliver data-driven insights and suggest optimizations to improve ROI and campaign effectiveness.
• Generate and present clear reports on KPIs, conversions, and revenue impact to internal stakeholders.
• Stay ahead of digital media trends and technologies to recommend innovative approaches.
• Brand Strategy & Marketing
• Identify key consumer and market trends to inform strategy.
• Partner cross-functionally to develop and execute integrated brand and commercial plans.
• Build persuasive stories and presentations to influence leadership and external partners.
• Influencer & Creative Management
• Develop influencer briefs, manage deliverables, and report on performance.
• Identify and negotiate usage with influencers.
• Create and review marketing copy for paid ads, packaging, PDPs, and blogs.
• Support creative approvals from agency partners.
• Create and submit internal creative requests when needed.
• Lead First Party programs (email, SMS, direct messages).
• Partner with internal nutritionist in monthly blog creation that strengthens brand and provides value to consumer.
• Budget Management
• Manage brand marketing and media budgets to maximize efficiency and ROI.
• Partner with finance on budget tracking, reconciliations, and invoice processing.
• Syndication, Website & Brand Assets
• Ensure syndication accuracy for SKUs and websites.
• Manage product copy, SAP approvals, and digital tools (where-to-buy, product feeds).
• Order branded swag for key events.
• Other duties as assigned.

Qualifications :

The applicant who fills this position will be eligible for the following compensation and benefits :

For individuals assigned and / or hired to work in states where it is required by law to include a reasonable estimate of the compensation for any given position, compensation ranges are specific to those states and takes into account various factors that are considered in making compensation decisions, including but not limited to a candidate's relevant experience, qualifications, skills, competencies, and proficiencies for the role.

This position does not have an application deadline. We will continue to recruit until the position has been filled.

The Company is dedicated to ensuring a safe and secure environment for our team members and visitors. To assist in achieving that goal, we conduct drug, alcohol, and background checks for all new team members post-offer and prior to the start of employment. The Immigration Reform and Control Act requires that verification of employment eligibility be documented for all new employees by the end of the third day of work.

About us : Pilgrim's is a leading global food company with more than 62,000 team members worldwide. The company processes, prepares, packages, and delivers fresh, frozen, and value-added food products for customers in more than 100 countries. Pilgrim's operates protein processing plants and prepared foods facilities in 14 states, Puerto Rico, Mexico, the U.K, the Republic of Ireland and continental Europe. Pilgrim's is headquartered in beautiful Greeley, Colorado, at the JBS USA corporate office where our 1,200 employees enjoy more than 300 days of sunshine a year.

Our mission : To be the best in all that we do, completely focused on our business, ensuring the best products and services to our customers, a relationship of trust with our suppliers, profitability for our shareholders and the opportunity of a better future for all of our team members.

Our core values are : Availability, Determination, Discipline, Humility, Ownership, Simplicity, Sincerity

EOE, including disability / vets

Unsolicited Assistance : JBS and its companies do not accept unsolicited assistance from any recruitment vendors for any of our open jobs. All resumes or candidate profiles submitted by recruitment vendors or headhunters to any employee at JBS and its companies or via the applicant tracking system, in any form without a valid written request and search agreement previously approved by HR, will be solely owned by JBS and its companies. No fees will be paid should the candidate be hired by JBS and its companies because of an unsolicited referral.