Business Developer

Business Developer

Role Overview

Kelaca is partnering with a growing commercial landscape services organization to hire a Business Developer focused on the Fort Lauderdale, FL market. You will grow a maintenance portfolio across HOAs and commercial properties, owning the full sales cycle from prospecting through close. Working closely with operations, you will turn local marketinsight into sustainable, profitable contracts.

Purpose

The Business Developer exists to:

• Expand the client’s landscape maintenance portfolio in the Fort Lauderdale area.
• Build and sustain relationships with HOA boards and commercial decision-makers.
• Translate client needs into compelling, operationally sound proposals.
• Drive disciplined activity and pipeline that support ambitious growth targets.

Key responsibilities

• Own a defined Fort Lauderdale territory and maintain a focused business development plan.
• Identify, qualify, and develop new HOA and commercial maintenance opportunities.
• Lead discovery conversations to understand site needs, budgets, and decision processes.
• Build, price, and present customer-centric proposals in partnership with operations.
• Manage opportunities in the CRM, maintaining accurate pipeline and activity data.
• Nurture relationships with prospects, influencers, and referral partners over time.
• Coordinate smooth handovers to operations once contracts are signed.
• Represent the business at local industry events and community touchpoints.

What success looks like

• Within 30 days: You understand the territory, ideal client profile, pricing framework and operational model, and have a clear prospecting plan.
• Within 60 days: You are running a full cadence of outreach, meetings, and site walks, with a healthy qualified pipeline in the CRM.
• Within 90 days: You are closing new maintenance contracts and are on track towards an annualized new business target of $2M, with strong internal feedback on collaboration and communication.

Knowledge, skills & experience

• Experience in Business-to-Business (B2B) sales in service-based, contract-led environments.
• Proficiency with Customer Relationship Management (CRM) tools (currently Aspire; experience with Salesforce or HubSpot is a plus) to manage territory, contacts, and pipeline.
• Strong proposal development skills to translate operational input into persuasive, commercially sound offers.
• Practical project management capabilities to juggle multiple opportunities, site visits, and follow-ups across aterritory.
• Understanding of commercial contract sales in the service industry; exposure to HOAs or property management ishighly desirable.
• Comfort representing the business at industry shows, events, and community activities as additional channels for lead generation.

Capabilities & behaviours

• Ownership mindset: Takes accountability for building and executing a plan rather than waiting to be directed.
• Resilience: Thrives in a fast-paced environment, balancing activity levels, travel, and deal cycles.
• Influence and emotional intelligence: Listens carefully, uncovers pain points, and guides diverse stakeholders towards agreement.
• Clear communication: Structures conversations and presents proposals with confidence and clarity to decision-makers.
• Collaboration: Respects the expertise of operations and involves them early to ensure solutions are deliverable and profitable.

Operating environment

The role is field-based around Fort Lauderdale, FL, with extensive local travel to client sites, offices, and community locations. You will generally work standard business hours with autonomy to structure your schedule aroundprospect and client needs. Collaboration with the wider sales and operations team is frequent, with regular check-ins, deal reviews, and joint site visits.

Location & working pattern

• Primary location: Fort Lauderdale, FL and the surrounding area.
• Territory: HOAs and commercial properties within the Fort Lauderdale market.
• Work pattern: Full-time, with general business hours and flexibility to design your schedule around client meetings and site visits.
• Travel: Extensive travel within the territory; overnight travel is expected to be limited.
• On-site presence: Regular time on customer sites and with operations to build trust and ensure smooth delivery.

If you are an experienced B2B sales professional who enjoys owning a territory and building long-term clientrelationships, Kelaca would like to introduce you to this opportunity with our client partner in Fort Lauderdale, FL. Please contact your Kelaca representative or apply through the Kelaca platform, highlighting your experience in service-based, contract-led sales and your track record of building a sustainable book of business.