Sr. Manager, Site Analytics

About

Macy's is proudly America's Department Store. For more than 160 years, Macy's has served generations at every stage of their lives. Customers come to us for fashion, value and celebration. Now is an exciting time to join Macy's, Inc. The face of retail is changing, and change requires innovation.

Macy's is the largest NYC based digital retailer and has driven more than ten consecutive years of double-digit growth. We're building a new type of customer-centric shopping experience - at the intersection of content, commerce, and technology - to help customers find and buy products they love.

Do you want to collaborate with a smart and talented team in a fun work environment? This is a unique opportunity to join an established company that is investing in development and growing digital business at scale. Gain first-hand experience defining the future of online and physical commerce. With a constant influx of exciting and challenging problems to solve - you'll never have a boring day at the office. We also offer many roles with the freedom to build and lead a team. Join Macy's Digital to grow your career and help shape the future of an iconic brand.

Job Overview

The Senior Manager is responsible for developing and overseeing measurement and analyses towards the impact of cross functional and site merchandising optimizations for Macys.com. You will find ways to allow site merchandising and the broader digital business to make critical data-informed decisions by developing methodology and leading a team of analysts in delivering value add and insightful recommendations. With your comprehensive command of data-analysis tools and techniques, you'll design and guide a team through analyses frameworks, triage site usage impacts and performance, develop data stories with recommendations alongside a dedicated team, and generate automation where appropriate.

Essential Functions

The Senior Manager, Site Analytics responsibilities include, but are not limited to :

Collaboration, Analysis, and Leadership :

• Partner and own accountability to site merchandising and stakeholder teams solving complex problems and proactively identify opportunities to improve the customer experience
• Provide analytics thought leadership to digital and enterprise partners to improve site merchandising strategy and optimizations
• Lead and own individual strategic analytics projects along with direct report accountability.
• Proactively guide direct reports in strategic measurement approach development to identify teaching moments at every opportunity.
• Expert Adobe Analytics background with the ability to build dashboards and enable stakeholders to make data-driven decisions
• Collaborate with senior leaders on enterprise initiative teams to provide analytics and insights around current performance and future enhancements
• Develop ground-up strategy for understanding and monetizing impact of programs designed to increase key performance indicators.
• Develop and deliver methodology for impact and scenario analysis due to event, site, or technical business changes.
• Lead administration of Analytics Office Hours on a bi-weekly basis delivering training to cross functional organizations along with direct reports.
• Own enterprise Adobe trainings and best practices, guiding direct reports in delivery and content development.
• Develop full suite of analytics dashboards including conducting QA for all work products within dedicated team.
• Collaborate with site merchandising leadership to create Adobe dashboards and measurement approach leading to automation and reporting efficiencies.
• Monitor data integrity threats within Adobe data set, reporting potential cases to management teams when appropriate to ensure accuracy of enterprise data.

Qualifications and Competencies

This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.

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