Job Description
Job Description
The Intelligence department is seeking a mid-senior level Manager to join the team responsible for championing a data-driven, holistic approach to marketing client productions, with a focus on sales and ticketing. The Manager will oversee ticketing and sales strategy, audience insights, and integrated data analysis across client productions. This is a full-time, regular, benefits-eligible position.
JOB RESPONSIBILITIES
- Ticketing & Sales Strategy :
Lead and support sales analysis for clients, making data-driven, strategic recommendations on revenue management, pricing models, programming and distribution against goals and projections.
Effectively use data to tell a story through clear, effective reporting and / or presentations, translating complex data into clear, actionable strategies. Create and distribute daily and weekly reporting as needed.Liaise with industry ticketing and box-office partners to implement strategies and programming across multiple ticketing systems.Create, submit, and revise ticket programming to support all aspects of inventory management (dynamic and variable pricing adjustments, performance scheduling, special promotions, distribution management, group sales, etc.) as needed.Audience Insights :Align sales data, audience data, and market research to identify and anticipate trends, including growth opportunities and audience development opportunities for clients.
Leverage proprietary first-party behavioral data to inform new business strategies and audience segmentation for clients.Create and manage post-trip surveys, other quantitative surveys, or qualitative research studies as needed.Integrated Analysis :Collaborate with interdepartmental teams to make integrated recommendations across sales, traditional media, digital media, marketing partnerships, social media, and more.
Create and implement a framework to integrate client metrics across agency teams, using data to influence decision making.Contextualize sales performance using client data, agency data, and external data sources.Agency Resource :Assist in maintaining agency-wide and industry-wide databases as needed.
Cultivate a deep understanding of the Broadway and entertainment industries, seasonal variables, and the competitive landscape to be a resource for both clients and agency teams as needed.JOB REQUIREMENTS
3 to 5 years of experience in a relevant, data-driven role.Experience with ticketing and / or sales strategy within the live entertainment industry required. Specific experience with ticketing systems regularly used on and off-Broadway (STAR / Telecharge, Broadway Direct, Tessitura, AudienceView) a plus.Advanced Microsoft Excel skills are required (Macros & VBA, SUMIFS, XLOOKUP, PivotTables, charting, etc.). Experience with other data analysis or business intelligence tools (Power BI, Tableau, etc.) a plus.Proficiency with reporting and working with large data sets required.Strong mathematical skills, analytical skills, and financial acumen required.Ability to be available evenings and / or weekends required.Proficiency with marketing or advertising, including media planning and digital media metrics, a plus.Proficiency with qualitative and / or quantitative research a plus.Meticulous attention to detail and organizational skills required.Ability to collaborate seamlessly and effectively across disciplines and departments required.This is a client-facing role : excellent communication skills (written, in-person, and presenting to large groups) are required.Annual Salary
$55,000—$70,000 USD