Spring 2026 - National Advertising Division Externship (McLean)

National Advertising Division (NAD) Externship

BBB National Programs is where businesses turn to enhance consumer trust and consumers are heard. We are a non-profit organization dedicated to fostering a more accountable and trustworthy marketplace. As the foremost thought leader on industry self-regulation, we are shaping the way that businesses and consumers interact with one another. We are the home to more than a dozen self-regulation programs that set high standards for businesses and provide third-party accountability and dispute resolution services that help ensure a fair marketplace for consumers. BBB National Programs has worked with industry leaders and government regulatory agencies since 1971 to establish the standards that guide best practices in advertising, privacy, childrens and teens marketing, consumer warranty issues, and dispute resolution.

The National Advertising Division was founded in 1971 as a system of independent industry self-regulation to build consumer trust in advertising and support fair competition in the marketplace. NAD holds national advertising across all media types to high standards of truth and accuracy by reviewing truth-in-advertising challenges from businesses, trade associations, consumers, or on its own initiative. NADs case decisions represent the single largest body of advertising law in the country. Over its 50-year history, NAD has published thousands of decisions and has become the leading voice in providing guidance for truthful and transparent advertising. NAD reviews advertising in any industry and advertising format and often addresses cutting-edge advertising issues before regulatory guidance is available.

Essential Duties and Responsibilities :

• Working alongside NAD attorneys on current cases analyzing various types of advertising and marketing claims.
• Researching NAD precedent on pertinent legal issues and providing written guidance for attorneys to use in case decisions.
• Identifying problematic advertising claims in social media space.
• Keeping NAD staff abreast of new applicable case law including recent FTC actions.
• Participating in weekly case meetings providing insight into current advertising and marketing law issues.

Hours : Flexible

This externship is unpaid, but may be considered eligible for school credit