Manager of Lead Generation

Job Description

Job Description

Salary :

The Nitrous Effect is a unique cross-company collaboration of creative agencies that solves complex brand challenges better and faster than the traditional holding company model. The combinative power of our agencies helps us to develop and offer the innovative strategies and solutions that the worlds leading brands need to amplify their visions, advance their goals, and enrich their corporate cultures.

We are seeking a highly motivated Manager of Lead Generation to spearhead the development and execution of strategies to identify, engage, and nurture potential business clients, ensuring a robust pipeline of qualified opportunities for the sales teams. This position requires specialized understanding of B2B marketing channels, including managing both inbound demand generation and strategic outbound outreach programs.

This position is essential for ensuring a steady stream of qualified B2B leads, maintaining the quality of our critical lead database, and contributing directly to the each of our agencies long-term business growth by building successful partnerships with corporate clients.

Responsibilities

• Develop, execute, and refine comprehensive B2B lead generation campaigns encompassing both inbound demand generation (e.g., content marketing, digital advertising) and strategic outbound outreach (e.g., targeted account-based marketing, email strategies, networking, and industry events).
• Oversee the integrity, hygiene, and segmentation of the entire lead database within the CRM and marketing automation tools. Ensure data accuracy to maximize campaign effectiveness and report reliability.
• Qualify leads through detailed needs analysis, ensuring alignment with sales objectives and agency offerings. Design and maintain efficient lead nurturing processes that present creative solutions tailored to complex business needs.
• Identify and research decision-makers and key contacts at potential client companies, ensuring data is accurately reflected in the database.
• Collaborate closely with sales, creative, and account teams to align lead generation efforts with overall business growth strategies.
• Manage and leverage CRM and marketing automation tools to organize, track, analyze, and optimize B2B lead data for continuous process and campaign improvement.
• Stay current with B2B industry trends and agency service innovations to anticipate market shifts and client needs.

Qualifications

The Nitrous Effect is an Equal Opportunity Employer