Strategic Planning Manager
Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain's New York Business and Los Angeles Business Journal. Together we are building a place of belonging. At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.
Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.
What You'll Do
Strategic Planning 30%
- Lead the team in translating client goals into strategic media solutions that grow our client's brands and ensure strategic consistency across all elements of plan development and implementation, heavily focusing on performance-based media & analytics driven approach to client success
- Collaborate with executive-level leadership on strategic marketing approach, guiding translation of client goals to the Business Solutions team, activation teams, and media partners
- Responsible for providing high level strategic insights from campaign reporting, executing across all channels
- Apply and leverage attribution models functionalities and benefits to build media recommendations and optimize future campaigns
- Develop & maintain strong understanding of all internal and external analytics tools, identify appropriate applications based on business needs
- Oversee development of strategic framework for quarterly plans, lead strategic client recommendations
- Lead the team's understanding of client's business and uncovering of motivations / needs; proactively learning about the business from a holistic perspective (e.g. quarterly earnings reports, overarching business trends)
- Seek innovative media solutions to deliver on clients' goals and evaluate current health of client business via analysis of relevant business metrics (ROI, A / S)
- Ensure strategic alignment across all channels and teams, to ensure a fully integrated approach
- Set vision and direction for client, based on needs and goals
- Sees around corners and anticipates problems before they occur, to meet strategic goals of clients
Account Management 10%
Responsible for agency revenue and profitabilityOversee day-to-day operations of the integrated Business Solutions and Digital Investment Team to ensure consistent and high-quality client deliverablesHave a thorough understanding of client contracts, support development & renegotiation of said contracts, puts together contract proposalsPartner with EVP on staffing needs and plansEnsure collaboration with all internal Horizon teams (e.g., channel & consumer research) to ensure tasks are within contract scope and are executed properlyResponsible and accountable for all plans and deliverables, and any following actions and outcomesRelationship Development & Management 35%
Advance client relationship by maintaining positive rapport and championing trust through thorough understanding of their business and consistent deliveryDevelop and maintain rapport and relationship with senior level clientsTap into Horizon resources / tools and collaborate with partner and creative agencies to offer clients holistic business solutionsMaintain trust & partnership across direct team and overall organization, ensuring positive collaborationEnsure team is anticipating client requests, guide team in troubleshooting and problem solving with internal resources to proactively provide solutionsManage client expectations around timelines and deliverables, adjusting and reprioritizing as neededNegotiate and develop client contracts, ensuring profitability and identifying ways to grow the businessUnderstand when to elevate situations to executive leadershipAct at client's most valued partner, serving as a trusted and consistent voice in meetings and providing POVsParticipate in Horizon department-wide conversations and plansTeam Management & Supervision 20%
Ensure an inclusive environment for team members to be their whole selves & do their best workProvide ongoing, real-time, performance feedback to Director / VP, Director to ensure continued team growthGuide team in setting goals and professional development timelines, ensure team members have challenging, level-appropriate projects and opportunities to learn new skillsEnsure team members have support needed to achieve development goalsActive role in conversations around staffing needsPromote the work of both junior and senior team members, set a positive team environmentTraining & Development 5%
Proactively take part in continued learning opportunities internally and externallyMaintain active knowledge of industry trends, attending relevant industry conferences and eventsUses this knowledge to influence and innovate for clients & internal teamsWho You Are
A strong writer, presenter and communicator; who can communicate complex ideas with easeA strong team leader with people management skillsA self-starter who can work both independently and collaboratively to bring ideas to completionA calculated risk taker with the foresight to understand implicationsInnately curious, with a hunger for proactive and creative problem solvingComfortable providing and receiving constructive feedback and opportunities for growthConfident in navigating conversations with senior leadership internally and externallyNimble and flexible with ability to succeed in a fast-paced environmentProficient with marketing principles, problem solving, data and analyticsWell versed in communicating with and presenting to clients regularlyAble to thrive under pressure, driving success in deadline driven environmentsA supporter of and advocate for diversity, equity and inclusionPreferred Skills & Experience
15+ years of experienceQSR and / or Healthcare experienceThorough understanding of advanced analytics and performance mediaStrong understanding of Digital activation and operationsExcellent leadership skills and experience developing media professionals, ability to manage a teamExperience in a client relationship management roleEffective verbal and written communication skills; able to confidently present and sell through ideas both internally and to clientsProficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and media research / reporting resourcesSalary Range
$230,000.00 - $350,000.00
A successful applicant's actual base salary may vary based on factors such as individual's skill sets, experience, training, education, licensure / certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.