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RCM Marketing Manager
RCM Marketing ManagerModernizing Medicine • Akron, OH, US
RCM Marketing Manager

RCM Marketing Manager

Modernizing Medicine • Akron, OH, US
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  • [job_card.full_time]
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RCM Marketing Manager

We are united in our mission to make a positive impact on healthcare. Join Us!

South Florida Business Journal, Best Places to Work 2024

Inc. 5000 Fastest-Growing Private Companies in America 2024

2024 Black Book Awards, ranked #1 EHR in 11 Specialties

2024 Spring Digital Health Awards, "Web-based Digital Health" category for EMA Health Records (Gold)

2024 Stevie American Business Award (Silver), New Product and Service : Health Technology Solution (Klara)

Who we are :

We Are Modernizing Medicine (WAMM)! We're a team of bright, passionate, and positive problem-solvers on a mission to place doctors and patients at the center of care through an intelligent, specialty-specific cloud platform. Our vision is a world where the software we build increases medical practice success and improves patient outcomes. Founded in 2010 by Daniel Cane and Dr. Michael Sherling, we have grown to over 3400 combined direct and contingent team members serving eleven specialties, and we are just getting started! ModMed's global headquarters is based in Boca Raton, FL, with a growing office in Hyderabad, India, and a robust remote workforce across the US, Chile, and Germany.

ModMed is hiring a driven RCM (Revenue Cycle Management) Marketing Manager to join our positive, passionate, and high-performing Marketing team focused on driving go-to-market strategy, demand generation, and positioning for ModMed's RCM service offerings. This is an exciting opportunity to translate the value of RCM services into compelling messaging, campaigns, and sales enablement content that resonates with healthcare practices and executive decision-makers within a fast-paced Healthcare IT company that is truly Modernizing Medicine!

Your Role :

  • Lead marketing strategy and execution for RCM services, aligning with business goals and revenue targets. Partner with Product and Sales to develop launch plans for new RCM offerings or service enhancements.
  • Develop clear, differentiated messaging for RCM services that communicates value to key buyer personas (practice owners, billing leaders, CFOs). Ensure consistency across web, campaigns, and collateral.
  • Build and execute integrated marketing campaigns (digital, events, email, content) to drive awareness, consideration, and pipeline for RCM services. Measure and optimize performance.
  • Create and maintain RCM-focused sales tools (battlecards, case studies, pitch decks, FAQs) and collaborate with the Sales Enablement team to train reps on value propositions and competitive differentiators.
  • Analyze RCM market trends, buyer insights, and competitive landscape to inform strategy and identify growth opportunities.
  • Partner with Customer Success and RCM operations to identify and highlight client success stories that demonstrate measurable ROI and satisfaction.
  • Work cross-functionally with Product, Sales, and Customer Success, this individual will own the narrative that differentiates ModMed's RCM services in a competitive market.

Skills & Requirements :

  • Bachelor's Degree, required in the preferred area of study : Business and / or Marketing.
  • MBA preferred.
  • 7+ years of B2B marketing experience with demonstrable examples of product marketing achievement.
  • Experience as a product marketing manager
  • Experience driving direction and alignment with large cross-functional teams
  • Experience in a business-to-business (B2B) environment, high-tech products / services, ideally in healthcare
  • Strong writing, speaking, and presentation skills
  • Certification(s) from Product Marketing Alliance or Pragmatic Institute

    • ModMed Benefits Highlight : At ModMed, we believe it's important to offer a competitive benefits package designed to meet the diverse needs of our growing workforce. Eligible Modernizers can enroll in a wide range of benefits :

    India

  • Meals & Snacks : Enjoy complimentary office lunches & dinners on select days and healthy snacks delivered to your desk,
  • Insurance Coverage : Comprehensive health, accidental, and life insurance plans, including coverage for family members, all at no cost to employees,
  • Allowances : Annual wellness allowance to support your well-being and productivity,
  • Earned, casual, and sick leaves to maintain a healthy work-life balance,
  • Bereavement leave for difficult times and extended medical leave options,
  • Paid parental leaves, including maternity, paternity, adoption, surrogacy, and abortion leave,
  • Celebration leave to make your special day even more memorable, and company-paid holidays to recharge and unwind.

    • United States

  • Comprehensive medical, dental, and vision benefits
  • 401(k) : ModMed provides a matching contribution each payday of 50% of your contribution deferred on up to 6% of your compensation. After one year of employment with ModMed, 100% of any matching contribution you receive is yours to keep.
  • Generous Paid Time Off and Paid Parental Leave programs,
  • Company paid Life and Disability benefits, Flexible Spending Account, and Employee Assistance Programs,
  • Company-sponsored Business Resource & Special Interest Groups that provide engaged and supportive communities within ModMed,
  • Professional development opportunities, including tuition reimbursement programs and unlimited access to LinkedIn Learning,
  • Global presence and in-person collaboration opportunities; dog-friendly HQ (US), Hybrid office-based roles and remote availability for some roles,
  • Weekly catered breakfast and lunch, treadmill workstations, Zen, and wellness rooms within our BRIC headquarters.

    • PHISHING SCAM WARNING : ModMed is among several companies recently made aware of a phishing scam involving imposters posing as hiring managers recruiting via email, text and social media. The imposters are creating misleading email accounts, conducting remote "interviews," and making fake job offers in order to collect personal and financial information from unsuspecting individuals. Please be aware that no job offers will be made from ModMed without a formal interview process, and valid communications from our hiring team will come from our employees with a ModMed email address (first.lastname@modmed.com). Please check senders' email addresses carefully. Additionally, ModMed will not ask you to purchase equipment or supplies as part of your onboarding process. If you are receiving communications as described above, please report them to the FTC website.

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