RCM Marketing Manager

RCM Marketing Manager

We are united in our mission to make a positive impact on healthcare. Join Us!

South Florida Business Journal, Best Places to Work 2024

Inc. 5000 Fastest-Growing Private Companies in America 2024

2024 Black Book Awards, ranked #1 EHR in 11 Specialties

2024 Spring Digital Health Awards, "Web-based Digital Health" category for EMA Health Records (Gold)

2024 Stevie American Business Award (Silver), New Product and Service : Health Technology Solution (Klara)

Who we are :

We Are Modernizing Medicine (WAMM)! We're a team of bright, passionate, and positive problem-solvers on a mission to place doctors and patients at the center of care through an intelligent, specialty-specific cloud platform. Our vision is a world where the software we build increases medical practice success and improves patient outcomes. Founded in 2010 by Daniel Cane and Dr. Michael Sherling, we have grown to over 3400 combined direct and contingent team members serving eleven specialties, and we are just getting started! ModMed's global headquarters is based in Boca Raton, FL, with a growing office in Hyderabad, India, and a robust remote workforce across the US, Chile, and Germany.

ModMed is hiring a driven RCM (Revenue Cycle Management) Marketing Manager to join our positive, passionate, and high-performing Marketing team focused on driving go-to-market strategy, demand generation, and positioning for ModMed's RCM service offerings. This is an exciting opportunity to translate the value of RCM services into compelling messaging, campaigns, and sales enablement content that resonates with healthcare practices and executive decision-makers within a fast-paced Healthcare IT company that is truly Modernizing Medicine!

Your Role :

• Lead marketing strategy and execution for RCM services, aligning with business goals and revenue targets. Partner with Product and Sales to develop launch plans for new RCM offerings or service enhancements.
• Develop clear, differentiated messaging for RCM services that communicates value to key buyer personas (practice owners, billing leaders, CFOs). Ensure consistency across web, campaigns, and collateral.
• Build and execute integrated marketing campaigns (digital, events, email, content) to drive awareness, consideration, and pipeline for RCM services. Measure and optimize performance.
• Create and maintain RCM-focused sales tools (battlecards, case studies, pitch decks, FAQs) and collaborate with the Sales Enablement team to train reps on value propositions and competitive differentiators.
• Analyze RCM market trends, buyer insights, and competitive landscape to inform strategy and identify growth opportunities.
• Partner with Customer Success and RCM operations to identify and highlight client success stories that demonstrate measurable ROI and satisfaction.
• Work cross-functionally with Product, Sales, and Customer Success, this individual will own the narrative that differentiates ModMed's RCM services in a competitive market.

Skills & Requirements :

ModMed Benefits Highlight : At ModMed, we believe it's important to offer a competitive benefits package designed to meet the diverse needs of our growing workforce. Eligible Modernizers can enroll in a wide range of benefits :

India

United States

PHISHING SCAM WARNING : ModMed is among several companies recently made aware of a phishing scam involving imposters posing as hiring managers recruiting via email, text and social media. The imposters are creating misleading email accounts, conducting remote "interviews," and making fake job offers in order to collect personal and financial information from unsuspecting individuals. Please be aware that no job offers will be made from ModMed without a formal interview process, and valid communications from our hiring team will come from our employees with a ModMed email address (first.lastname@modmed.com). Please check senders' email addresses carefully. Additionally, ModMed will not ask you to purchase equipment or supplies as part of your onboarding process. If you are receiving communications as described above, please report them to the FTC website.