Demand Generation Manager

Demand Generation Manager

Gong empowers everyone in revenue teams to improve productivity, increase predictability, and drive revenue growth by deeply understanding customers and business trends; driving impactful decisions and actions. The Gong Revenue AI Platform captures and contextualizes customer interactions, surfaces insights and predictions, and powers actions and workflows that are essential for business success. More than 4,500 companies around the world rely on Gong to unlock their revenue potential.

Gong is looking to hire a Demand Generation Marketing Manager to own pipeline creation, acceleration, and end-to-end campaigns. In this role, you'll be responsible for building and optimizing full-funnel programs that drive MQLs, source pipeline, and accelerate opportunities. You'll lead campaign strategy, nurture development, and experimentation efforts, working closely with Sales Leadership to maximize impact and pipeline.

Responsibilities

• Pipeline Ownership : Help achieve demand generation goals by creating and executing campaigns that will drive leads, MQLs, and pipeline.
• Prospect Lifecycle : Build a full-funnel email nurture program by defining audiences, marketing activities they should see, and when they should see them in their buying journey.
• Campaign Strategy & Execution : Develop, project manage, and execute campaign strategies to generate pipeline and accelerate opportunities.
• Campaign Impact Analysis : Measure campaign performance and generate data-driven insights to improve future campaign performance
• Experimentation : Establish robust, high-velocity experimentation, with emphasis on building personalization programs at scale, and own the experimentation feedback loop by analyzing results and sharing learnings.
• Enable Sales : Partner with Sales and SDR leaders to co-own pipeline targets and run campaigns that deliver results.
• Create Campaigns-In-A-Box : Turn successful campaign experiments into repeatable programs, increasing team efficiency and impact.

Qualifications

Perks & Benefits

The annual salary hiring range for this position is $112,500 - $157,000 USD.

Compensation is based on factors unique to each candidate, including, but not limited to, job-related skills, qualification, education, experience, and location. At Gong, we have a location-based compensation structure, which means there may be a different range for candidates in other locations. The total compensation package for this position, in addition to base compensation, may include incentive compensation, bonus, equity, and benefits. Some of our sales compensation programs also offer the potential to achieve above targeted earnings for those who exceed their sales targets.

We are always looking for outstanding Gongsters! So if this sounds like something that interests you regardless of compensation, please reach out. We may have more roles for you to consider and would love to connect.

We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Gong recruiting email communications will always come from the @gong.io domain. Any outreach claiming to be from Gong via other sources should be ignored.

Gong is an equal-opportunity employer. We believe that diversity is integral to our success, and do not discriminate based on race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, military status, genetic information, or any other basis protected by applicable law.