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Director, Product Management
Director, Product ManagementWolters Kluwer • Knoxville, TN, US
Director, Product Management

Director, Product Management

Wolters Kluwer • Knoxville, TN, US
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  • [job_card.full_time]
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Director Of Commercial Product Management

Wolters Kluwer Tax & Accounting (TAA) is seeking a Director of Commercial Product Management responsible for defining Go-To-Market (GTM) strategy and executing the product vision and strategy across product lines, while leading growth, go-to-market execution, and revenue performance of our Performance Segment portfolio, including flagship products like TaxWise, iFirm, and related products and services. This leader ensures alignment with business goals, drives cross-functional collaboration, and manages high-performing product teams to deliver solutions that meet market needs and customer expectations.

This is a high-impact commercial leadership role responsible for defining and driving strategies across direct and indirect channels, including revenue accountability for our re-sale partner channel. You'll set segment-level commercial strategies, shape market positioning, and lead cross-functional initiatives to deliver product success across acquisition, monetization, retention, and partner enablement. With a low span-of-control team, you will lead by influence and insight not just headcount. You'll be asked to manage complexity with agility, apply big-picture thinking, and drive precise tactical execution.

Essential Duties And Responsibilities

Product Strategy & Vision

  • Define and communicate the product vision aligned with company objectives
  • Develop multi-year product roadmaps based on customer needs, market trends, and business priorities
  • Identify new market opportunities and evaluate build / buy / partner decisions
  • Improve Product adoption
  • Improve Customer Satisfaction (NPS)

Commercial Strategy & Revenue Ownership

  • Own the end-to-end revenue performance of the Performance Segment portfolio, across direct and re-sale partner channels.
  • Define and lead segment-specific GTM strategies, with a focus on customer acquisition, upsell, retention, and total business growth.
  • Create and optimize pricing models, packaging strategies, and revenue forecasts that reflect the needs of both direct and re-sale markets.
  • Assist in the build of financial plans and sales targets, ensuring visibility and accountability for channel contribution.

    • Defining and Executing Go-to-Market

  • Develop differentiated messaging, bundling, and promotional strategies that reflect the value proposition across customer segments and channels.
  • Partner closely with Sales, Marketing, and Customer Success to build and deliver effective GTM campaigns.
  • Monitor commercial KPIs, including customer acquisition, retention, and partner-led growthmaking data-informed decisions to improve effectiveness.

    • Re-sale Partner Enablement

  • Support re-sale partners with access to sales collateral, launch assets, and training that enhance their ability to position WK products.
  • Lead quarterly business reviews and revenue planning sessions with key re-sale stakeholders to ensure joint accountability and shared success.

    • Customer Insight & Thought Leadership

  • Deeply understand tax preparer personas, needs, and seasonal buying behavior through direct engagement, market research, and VOC programs.
  • Represent the Performance Segment in internal strategy sessions, industry events, and other to-be-defined opportunities.
  • Lead customer-facing sessions (e.g., roadshows, partner roundtables, webinars) to reinforce WK's brand, roadmap, and platform vision.

    • Team & Cross-Functional Leadership

  • Manage and coach a small team of commercially focused product managers aligned to product line.
  • Work cross-functionally with Product, Engineering, Marketing, Finance, and Sales to ensure delivery of roadmap and business goals.
  • Champion a culture of measurable outcomes, tactical execution, and continuous improvement, particularly during tax season peaks.

    • Other Duties

    Performs other duties as assigned by supervisor.

    Job Qualifications

    Education : Bachelor's degree in Business, Product Management, Marketing, or related field; MBA preferred

    Experience : 8+ years in product management, commercial strategy, product marketing, or channel developmentpreferably in B2B or prosumer software markets.

    Proven experience owning revenue goals, defining pricing strategies, and leading GTM execution across both direct and channel sales models.

    Familiarity with tax software markets, seasonal sales cycles, or high-volume / low-margin product portfolios a strong plus.

    Experience working with resellers, franchise networks, or indirect channel partners is strongly preferred.

    Other Knowledge, Skills, Abilities or Certifications :

  • Strategic thinker with strong commercial instincts and P&L accountability.
  • Excellent collaboration and cross-functional leadership, with ability to lead through influence.
  • Deep understanding of channel dynamics, reseller motivation, and partner relationship management.
  • High level of comfort with business modeling, data analysis, and KPI tracking.
  • Strong communicator and storyteller who can translate product strategy into clear market narratives.
  • Curious, adaptable, and results-oriented, with a high sense of ownership and urgency.

    • Travel requirements 20%

    Physical Demands Normal office environment.

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