Senior Director, Head of U.S. HCP Marketing - HS

Senior Director, Head Of Us Hcp Marketing

The Senior Director, Head of U.S. HCP Marketing for our brensocatib program in HS (hidradenitis suppurativa) will be responsible for shaping and executing the professional marketing strategy to ensure successful U.S. launch readiness and long-term adoption. This role is focused on the U.S. market. This leader will focus on driving HCP engagement, advancing scientific education, and developing tailored communications focused on addressing the unique challenges of HS. This leader will also be responsible for building and developing a high-performing brand team.

Key Responsibilities

• Develop the professional brand strategy for brensocatib in HS, including positioning, messaging, creative development and go-to-market frameworks tailored to dermatologists treating HS.
• Partner with Medical Affairs and Commercial Effectiveness to ensure key clinical and research insights inform HCP strategies.
• Lead development and implementation of tactical planning, sequencing and KPIs, ensuring cross-functional collaboration and alignment, to support brensocatib adoption at launch
• Collaborate with cross-indication brensocatib marketing teams, ensuring brand messaging is aligned as appropriate.
• Lead integrated U.S launch readiness for HCP and payer channels and represent brensocatib in go-to-market and organizational design builds
• Actively participate and represent Brand in various cross-functional meetings (e.g. Data Governance, Supply, Global Brand Strategy Team, etc)
• Work closely with Legal, Regulatory, Compliance, Medical Affairs, Market Access, Advocacy, and Commercial Operations team members to align and compliantly execute key tactical activities
• Work closely with the financial business partner to identify and manage HCP resources

Qualifications

Location & Travel

Based on Candidate : Bridgewater, NJ HQ with hybrid flexibility or Purposeful Remote with expectations to be onsite in Bridgewater routinely. Up to 30% travel (domestic and international).

Pay Range : $207,000.00-289,867.00 Annual

Life at Insmed

At Insmed, you'll find a culture as human as our missionintentionally designed for the people behind it. You deserve a workplace that reflects the same care you bring to your work each day, with support for how you work, how you grow, and how you show up for patients, your team, and yourself.

Highlights of our U.S. offerings include :

Eligibility for specific programs may vary and is subject to the terms and conditions of each plan.