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Senior Director, Head of U.S. HCP Marketing - HS
Senior Director, Head of U.S. HCP Marketing - HSInsmed • Bound Brook, NJ, US
Senior Director, Head of U.S. HCP Marketing - HS

Senior Director, Head of U.S. HCP Marketing - HS

Insmed • Bound Brook, NJ, US
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  • [job_card.full_time]
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Senior Director, Head Of Us Hcp Marketing

The Senior Director, Head of U.S. HCP Marketing for our brensocatib program in HS (hidradenitis suppurativa) will be responsible for shaping and executing the professional marketing strategy to ensure successful U.S. launch readiness and long-term adoption. This role is focused on the U.S. market. This leader will focus on driving HCP engagement, advancing scientific education, and developing tailored communications focused on addressing the unique challenges of HS. This leader will also be responsible for building and developing a high-performing brand team.

Key Responsibilities

  • Develop the professional brand strategy for brensocatib in HS, including positioning, messaging, creative development and go-to-market frameworks tailored to dermatologists treating HS.
  • Partner with Medical Affairs and Commercial Effectiveness to ensure key clinical and research insights inform HCP strategies.
  • Lead development and implementation of tactical planning, sequencing and KPIs, ensuring cross-functional collaboration and alignment, to support brensocatib adoption at launch
  • Collaborate with cross-indication brensocatib marketing teams, ensuring brand messaging is aligned as appropriate.
  • Lead integrated U.S launch readiness for HCP and payer channels and represent brensocatib in go-to-market and organizational design builds
  • Actively participate and represent Brand in various cross-functional meetings (e.g. Data Governance, Supply, Global Brand Strategy Team, etc)
  • Work closely with Legal, Regulatory, Compliance, Medical Affairs, Market Access, Advocacy, and Commercial Operations team members to align and compliantly execute key tactical activities
  • Work closely with the financial business partner to identify and manage HCP resources

Qualifications

  • Bachelor's degree required; MBA / advanced degree preferred.
  • 1012+ years in pharmaceutical / biotech industry, with at least 8 years in HCP, payer, or market access marketing roles.
  • Proven success in developing and executing launch strategies and tactics targeting HCP audiences in competitive, specialty markets.
  • Experience in dermatology and / or HS preferred.
  • Strong leadership and influencing skills, with a track record of effectively leading cross-functional teams within a matrix organization.
  • Exceptional communication and presentation skills, including experience preparing executive-level updates.
  • Strategic thinker with strong analytical, problem-solving, and execution skills.
  • Experience as a people manager preferred with track record of developing talent.
  • Proven ability to develop exceptional relationships and have an impact on or appropriately influence others
  • Experience working with global colleagues preferred
  • Experience working in a franchise with multiple brands preferred
  • Experience working in a start-up and / or mid-cap sized company highly desired
  • Familiarity / experience with regulatory and pharmaceutical legal promotional review processes
  • Successful track record of U.S. product launch experience also preferred.
  • Highly developed organizational and prioritization skills and capability
  • Must have excellent communication skills (verbal and written).
  • Highly organized with a strong attention to detail, clarity, accuracy and conciseness.
  • Highly proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook).
  • Individuals must demonstrate the ability to interact successfully in a dynamic and culturally diverse workplace.

    • Location & Travel

    Based on Candidate : Bridgewater, NJ HQ with hybrid flexibility or Purposeful Remote with expectations to be onsite in Bridgewater routinely. Up to 30% travel (domestic and international).

    Pay Range : $207,000.00-289,867.00 Annual

    Life at Insmed

    At Insmed, you'll find a culture as human as our missionintentionally designed for the people behind it. You deserve a workplace that reflects the same care you bring to your work each day, with support for how you work, how you grow, and how you show up for patients, your team, and yourself.

    Highlights of our U.S. offerings include :

  • Comprehensive medical, dental, and vision coverage and mental health support, annual wellbeing reimbursement, and access to our Employee Assistance Program (EAP)
  • Generous paid time off policies, fertility and family-forming benefits, caregiver support, and flexible work schedules with purposeful in-person collaboration
  • 401(k) plan with a competitive company match, annual equity awards, and participation in our Employee Stock Purchase Plan (ESPP), and company-paid life and disability insurance
  • Company Learning Institute providing access to LinkedIn Learning, skill building workshops, leadership programs, mentorship connections, and networking opportunities
  • Employee resource groups, service and recognition programs, and meaningful opportunities to connect, volunteer, and give back

    • Eligibility for specific programs may vary and is subject to the terms and conditions of each plan.

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    Senior Director Head • Bound Brook, NJ, US

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