Staff Product Manager, OnStar Services

Staff Product Manager For Onstar Services

This role is categorized as hybrid. The successful candidate is expected to report to GM's office in Mountain View, CA or the office in Warren, MI as needed. At General Motors, our product teams are redefining mobility. Through a human-centered design process, we create vehicles and experiences that are designed not just to be seen, but to be felt. We're turning today's impossible into tomorrow's standard from breakthrough hardware and battery systems to intuitive design, intelligent software, and next-generation safety and entertainment features. Every day, our products move millions of people as we aim to make driving safer, smarter, and more connected, shaping the future of transportation on a global scale. As a Staff Product Manager for OnStar Services, you will lead and define the direction, architecture, and growth of GM's connected-services ecosystem for retail and fleet customers, including OnStar subscription plans and next-generation service offerings. This is a high-impact role combining strategic vision and hands-on leadership. You will take ambiguous, high-stakes challenges, drive alignment across engineering, design, legal, marketing, and business functions, and deliver services that scale globally and generate recurring value for GM. Success in this role requires autonomy, strong judgment under ambiguity, a growth mindset, and the ability to influence at the senior executive level.

Own the end-to-end strategy and execution for an OnStar Services domain, aligning customer value, business outcomes (recurring revenue, loyalty, retention) with technology platform evolution.

Drive and prioritize the multi-year roadmap for services across in-vehicle, mobile, web, and fleet surfaces; ensure the architecture and data platform support scale, monetization, and new business models.

Lead multiple PM / feature teams (or mentor other PMs) and coordinate cross-functionally to deliver technically complex service launches globally.

Define, monitor, and drive strategic metrics (e.g., ARPU growth, service attach rate, fleet renewal, platform cost per user) and use data to iterate and drive business model pivots.

Act as trusted advisor to engineering, legal / privacy, operations, and business leadership; remove cross-organization blockers and make trade-off decisions at the platform / domain level.

Evangelize the vision of connected services internally and externally, influence senior leadership, partner with external stakeholders (e.g. OEM partners, telematics / data providers) to scale the ecosystem.

Scan and shape emerging technology trends (e.g., AI / ML, edge-telematics, vehicle data services, usage-based models) and incorporate into roadmap as differentiators.

Core Product Management

8+ years of product management experience driving large-scale, complex software or connected-services products (e.g., IoT, SaaS, mobility).

Proven ability to own a product domain or platform, set multi-year strategy, and deliver high-impact product lines that drive measurable business results.

Experience mentoring other PMs, establishing best practices, and influencing product standards across teams.

Strong prioritization and decision-making skills; adept at balancing short-term delivery with long-term strategy.

Connected Services & Subscriptions

5+ years working on subscription or usage-based business models, ideally across B2C and B2B domains such as IoT, SaaS, or connected mobility.

Deep understanding of growth and engagement metrics (adoption, retention, churn, ARPU, NPS) and demonstrated ability to improve them through experimentation and data-driven iteration.

Familiarity with telematics, connected vehicles, or mobile / IoT ecosystems and how they enable recurring value creation.

Execution & Delivery

7+ years leading cross-functional delivery across engineering, design, legal, marketing, and operations in complex, regulated environments.

Proven track record delivering multi-surface, multi-region products at scalefrom concept through launch and lifecycle management.

Ability to balance trade-offs between customer value, regulatory requirements, technical feasibility, and business objectives.

Skilled at driving alignment and decision-making across executives and partner organizations, resolving ambiguity through sound judgment.

Experienced in building the business cases and cross-functional alignment necessary for large-scale product investments.

Customer Focus & Market Insight

5+ years leveraging customer research, market analysis, and data to define product strategy and inform prioritization.

Ability to synthesize insights across retail and fleet audiences into unified, intuitive experiences that differentiate in market.

Track record of representing the "voice of the customer" in shaping domain strategy and influencing design direction.

Business, Communication & Compliance

Strong business acumen with demonstrated success in pricing, packaging, and go-to-market planning for digital or subscription services.

Exceptional written and verbal communication skills, with the ability to craft persuasive narratives that integrate vision, strategy, and technical depth for executive audiences.

Experienced collaborating with legal, privacy, and compliance teams to design products that meet regulatory and data-governance requirements while maintaining user trust.

What Will Give You a Competitive Edge (Preferred Qualifications)

MBA or advanced technical degree (e.g., Computer Science, Engineering, Data Science).

Experience operating in automotive, telematics, IoT, or mobility environments at global scale.

Deep familiarity with data privacy, cybersecurity, and other regulated frameworks relevant to connected services.

Experience applying advanced analytics or AI / ML to personalize, predict, or optimize connected-service offerings.

Demonstrated ability to scale organizations or influence product practices beyond your direct scope (e.g., mentoring PMs, leading product councils).

The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The compensation may not be representative for positions located outside of the California Bay Area. The salary range for this role is $178,100 - $274,300. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position. Bonus Potential : An incentive pay program offers payouts based on company performance, job level, and individual performance. Benefits : GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

Upon successful completion of a motor vehicle report review, you will be eligible to participate in a company vehicle evaluation program, though which you will be assigned a General Motors vehicle to drive and evaluate. Note : program participants are required to purchase / lease a qualifying GM vehicle every four years unless one of a limited number of exceptions applies.

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}. The selected candidate will be required to travel on a regular basis (25-50%) for this role. This job may be eligible for relocation benefits.