Senior Product Marketing Manager - PaymentsPayPal • San Jose, CA, US
Senior Product Marketing Manager - Payments
PayPal • San Jose, CA, US
[job_card.variable_hours_ago]
[job_preview.job_type]
- [job_card.full_time]
[job_card.job_description]3+ years relevant experience and a Bachelor's degree OR Any equivalent combination of education and experience. Develop and execute comprehensive product marketing strategies that drive awareness, adoption, and usage of PayPal's Pay Later solutions Create compelling product positioning, messaging, and value propositions tailored to key customer segments and markets Analyze customer insights, market trends, and competitive intelligence to inform product strategy and marketing initiatives Collaborate with product teams to identify feature enhancements and new offerings based on market needs and customer feedback Design and optimize customer journeys across multiple touch points to drive conversion and retention Develop compelling campaign narratives that scale elegantly across various channels, including content, digital, social, email, and in-product messaging Work with regional teams to adapt marketing strategies for local markets, ensuring cultural relevance and regulatory compliance Bachelor's degree in Marketing, Business, or related field; MBA preferred 5+ years of experience in product marketing, preferably in fintech, payments, or consumer financial products Demonstrated success in launching and scaling digital products in competitive markets Strong understanding of the payments landscape, consumer financing options, and e-commerce trends Excellent written and verbal communication skills with ability to simplify complex concepts for different audiences Proven track record of developing compelling messaging and content that drives customer action Experience with A / B testing, user research, and other customer insight methodologies Ability to collaborate effectively across functions and influence without direct authority Strong project management skills with ability to prioritize and deliver in a fast-paced environment
Senior Product Marketing Manager
We are seeking an experienced Senior Product Marketing Manager to develop and execute comprehensive marketing strategies that drive demand, adoption, and growth of our global Pay Later offerings. You will work cross-functionally with product, sales, and marketing teams to position PayPal's Pay Later solutions in the market and create compelling narratives that resonate with consumers and merchants.
Essential Responsibilities :
- Develop and execute go-to-market plans for new product launches and feature updates
- Conduct market and competitor research to inform product strategy
- Collaborate with teams to gather customer feedback and refine product positioning
- Support product launches in new markets by coordinating with global and regional teams
- Plan and execute marketing campaigns to increase product adoption and market share
- Provide expertise on product capabilities and value propositions
- Monitor product performance metrics and identify growth opportunities
- Create clear positioning, messaging, and strategies for product launches
- Ensure commercial readiness by delivering marketing materials and tools
- Align cross-functional efforts to support product marketing goals
Expected Qualifications :
Additional Responsibilities & Preferred Qualifications :
Preferred Qualifications :
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