Customer Lifecycle Marketing Manager

A company is looking for a Customer Lifecycle Marketing Manager.

Key Responsibilities

Develop and execute account-based marketing (ABM) programs for enterprise and mid-market telecom accounts

Conduct market research to inform campaign development and define target demographics

Manage marketing automation workflows and CRM data to ensure accurate segmentation and reporting

Required Qualifications

Bachelor's degree in Marketing, Business Administration, or related field

Five or more years of experience in customer marketing, lifecycle marketing, or retention marketing, preferably in telecom or SaaS

Hands-on proficiency in marketing automation platforms and CRM systems

Strong understanding of account-based marketing and demand generation strategies in a B2B telecom environment

Familiarity with telecom industry trends and customer acquisition challenges