Digital Account Executive

• Motivated, enthusiastic self-starter that can work effectively in a team environment and independently as needed.
• Possess a great attitude, have excellent oral and written communication skills, be effective with time management, be a strong negotiator, and be detail oriented.
• Be able to professionally present, strategically consult, sell, and service both potential and existing clients.

• Presenting and Selling
  • Maintain existing business relationships while striving to increase billing and market share.
  • Attain new business accounts and sponsorships for our company.
  • Develop and maintain ongoing relationships with corporate, advertising, and public relations communities.
  • Create and present marketing programs to local businesses, corporations, and advertising agencies.
  • Solicit client investment for broadcast and non-broadcast projects, experiential marketing, streaming audio and other projects as assigned by management.
  • Maintain an organized format on each sales call, covering all important topics: client marketing analysis, target consumer needs, benefits sought, assignments and follow-up.
  • Identify, contact, develop and sell new accounts in keeping with individual sales goals.
• Planning
  • Prepare for each sales call-in advance.
  • Know the relevant business reason for seeing the client.
  • Know the customers’ target consumer and previous years’ investment.
  • Research the industry to have basic knowledge of important trends and changes.
• Achieve Budget Goals
  • Achieve or exceed monthly, quarterly, and annual revenue goals by category as assigned by management.
• Service Customers
  • Communicate regularly with top Key and Target accounts regarding their marketing campaigns, event sponsorships, etc.
  • Act as primary liaison between Beasley Media Group and customer to assure superior customer service, quick resolution to problems, and access to additional marketing opportunities.
  • Develop mutually beneficial relationships with key client stakeholders, leadership, and ownership.
• Product Knowledge of Key and Target Accounts
  • Leverage knowledge of BBGI products, benefits, pricing, competitive, qualitative, and quantitative information to the benefit of your clients
  • Continually update and expand your expertise with advertising/marketing, promotions, events, digital, audio, and video campaigns.
  • Be familiar with features, benefits, strengths, and weaknesses of competitors.
• Administrative Duties
  • Consistently plan and organize work efficiently, i.e., schedules, working appointments in advance
  • Maintain updated account and sales records by effectively using company CRM.
  • Provide organized and well thought out reports as requested by management.
• Coordination and Communication
  • Regularly communicate with direct supervisor to discuss progress, specific needs, sales rates, etc.
  • Consistently provide weekly accomplishment updates to management through CRM
  • Be available to work on all client promotions and experiential marketing activities when requested.

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