Demand Generation Specialist

A company is looking for a Demand Generation Specialist to lead programs that build awareness and generate qualified prospects.

Key Responsibilities

Develop and execute integrated demand-generation campaigns across various channels

Manage and optimize content, including blog posts and social campaigns, to engage the target audience

Report on performance metrics and turn insights into actionable strategies

Required Qualifications

3+ years of experience in demand generation, digital marketing, or content-led growth

Strong command of SEO, paid search, paid social, and analytics tools

Deep understanding of acquisition economics, including CAC and conversion rates

Experience in managing multiple marketing channels and campaigns simultaneously

Curiosity about human behavior and buyer psychology