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Performance Marketing Manager Meta & Google Ads
Performance Marketing Manager Meta & Google AdsGrowthAssistant • Grand Rapids, MI, US
Performance Marketing Manager Meta & Google Ads

Performance Marketing Manager Meta & Google Ads

GrowthAssistant • Grand Rapids, MI, US
[job_card.30_days_ago]
[job_preview.job_type]
  • [job_card.full_time]
[job_card.job_description]

Performance Marketing Specialist (Meta & Google Ads)

We're looking for a Performance Marketing Specialist to join our team and support one of our US-based clients. In this role, you'll be responsible for launching and optimizing paid campaigns across Meta and Google, monitoring performance metrics, and delivering actionable insights to maximize ROI. This is a great opportunity for someone analytical, performance-driven, and passionate about scaling digital campaigns through data.

Benefits

  • Work From Home
  • Performance, Attendance, and Referral Bonuses
  • Paid Holidays and Time Off
  • Health Card

What You'll Do

  • Launch, manage, and optimize Meta ad campaigns (including A / B testing of ads and ad sets).
  • Run and optimize Google Ads campaigns across Search, PMax Shopping, and YouTube.
  • Monitor and analyze campaign performance using ROAS, CTR, CPM, and other KPIs, making data-driven adjustments.
  • Build and maintain reports in Google Sheets / Excel with advanced formulas, pivot tables, graphs, and charts.
  • Troubleshoot and track common challenges in Meta & Google ads campaigns.
  • Test and roll out new ad copy, creatives, and assets for new products or services.
  • Collaborate with marketing teams to collect and organize ad content, assets, and copy.
  • Proactively share insights, recommendations, and performance analysis with clients.
  • Communicate daily with clients via Slack / IM, email, and video calls.

    • What We're Looking For

  • 3+ years of Meta Ads experience (end-to-end campaign management & optimization).
  • 1+ year of Google Ads experience (Search, PMax Shopping, YouTube).
  • Strong understanding of paid media KPIs (ROAS, CTR, CPM, CPA, etc.).
  • Proven ability to monitor and adjust budgets across campaigns (daily / weekly / monthly).
  • Advanced reporting skills in Excel / Google Sheets (trend tracking & real-time reporting).
  • Excellent English communication skills (written and verbal).
  • Prior success working with U.S.-based clients.
  • Ability to work PST or overlapping CST / EST hours.
  • Analytical, results-oriented, and detail-focused mindset.

    • Nice to Have

  • Agency or multi-brand experience.
  • E-commerce / DTC background.
  • TikTok Ads experience.

    • Grow Into

  • Conduct deeper creative performance analysis and share recommendations.
  • Lead testing initiatives across new ad channels.
  • Provide strategic insights on scaling and budget optimization.

    • We're looking for someone proactive, analytical, and results-focused who thrives in a fast-paced environment and enjoys turning data into strategy. If you love optimizing campaigns, testing new ideas, and driving measurable growth, this role could be the right fit for you!

    Salary : ?80,000 ?100,000 / month

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