Director, Social Media Content

About This Role The

Director Digital Social Media

internally known as Director, Social Media & Content) position leads all aspects of Ace’s national and local (5,000+ stores) digital and social media efforts and assets. It sits squarely at the intersection of strategy, creative and customer obsession to lead how Ace Hardware and our stores show up socially and how our product offering sells through social platforms, both current and emerging. This position requires retail audience understanding and thrives at the intersection of brand and commerce by blending brand storytelling with performance marketing, overseeing a content ecosystem that drives meaningful engagement, builds community, and ultimately drives sales. The role will develop and guide the strategy and execution across social media, content, and emerging platforms with the focus of driving inspiration and sales.

What You’ll Do

Lead the strategy for social content and paid social media (Instagram, TikTok, Facebook, Pinterest, YouTube, etc.) to grow community, deepen engagement, and drive omnichannel traffic.

Develop a content calendar that supports seasonal campaigns, unique / innovative products, and retail moments, while maintaining an always-on brand presence.

Define, develop and execute a content strategy that reflects our brand identity, values, and voice—tailored to resonate with our audience across platforms

Build campaigns that inspire connection and spark conversation while naturally leading customers toward purchasing and / or visits

Champion and optimize content that reflects both inspiration / lifestyle, product benefits and action that drives brand engagement and omni-channel traffic and sales

Integrate shoppable features and frictionless shopping paths across content and platforms (e.g., Instagram Shop, TikTok Shop, UGC galleries, etc.).

Establish, maintain and optimize all vendor relationships including SOCi, Sprinklr, Meta including Meta Business Manager, Tik Tok and any emerging platforms in which Ace should have a presence.

Lead, coach, and develop a team of content creators and digital producers

Define KPIs and goals across brand engagement, reach, CTR, conversion, and revenue

Analyze content performance and audience insights to continuously evolve creative direction and campaign strategies

Guide planned and real-time content creation and storytelling that keeps Ace culturally relevant and top of mind with consumers

Lead strategic testing across content types and formats designed to deliver better results

Lead cross-functional efforts with e-commerce, merchandising, creative, and paid media teams to align goals and strategies

Partner with Public Relations team to identify and manage influencer relationships and creative partners to ensure alignment with brand tone, values, and performance goals

Who You Are

The ideal candidate thrives at the intersection of brand and commerce, understands retail audiences deeply, and can lead a content team that creates with both heart and results in mind, while bringing proven expertise and knowledge of what content strategy and creative works for brands to drive meaningful sales.

Required Skills

Bachelor’s degree in marketing, Communications, Journalism, or related field.

Minimum of 10 years of experience in digital marketing, content strategy, or social media, ideally in the retail, fashion, beauty, or consumer lifestyle space.

Proven success in creating, analyzing and optimizing content that builds brand affinity and drives measurable sales.

Deep understanding of social commerce platforms, digital retail trends, and omnichannel shopping behavior.

Strong leadership skills, with experience managing in-house and freelance content teams.

Proficiency in tools like Google Analytics, Meta Business Suite, SOCi or similar platforms.

Familiarity with video‑first and mobile‑first content creation for platforms like TikTok and Reels.

Excellent visual and editorial judgment with a portfolio of work that demonstrates brand‑building and conversion‑focused content.

Experience with influencer campaigns, affiliate marketing UGC #LI-MS1

Compensation Details

158000 - $205000 Per Year

Why should you join our team?

We live our values - W.E.L.I.G.H.T (Winning, Excellence, Love, Integrity, Gratitude, Humility, and Teamwork). Gratitude. Humility. Love. You don’t often see values like these in most corporate statements, but Ace is different. These things are important to us. They represent our commitment to the company, our employees, to Ace retailers and to the Ace brand.

• Benefits are provided in compliance with applicable plans and policies.

In addition to providing our employees a great culture, Ace also offers competitive benefits that address life’s necessities and perks, many of which expand and improve year after year, including :

Incentive opportunities, based on role / grade level (rapid company growth over the past 5 years resulted in incentives being paid out at an average of 122% of your target opportunity!)

Generous 401(k) retirement savings plan with a fully vested matching contribution the first year in addition to quarterly contributions and annual discretionary contribution (once eligibility requirements have been met). Over the past 5 years, company contributions (matching, quarterly & discretionary) for fully eligible employees have averaged 10.4% of total eligible compensation.

Comprehensive health coverage (medical, dental, vision and disability – up to 26 weeks short‑term disability and long‑term disability) & life insurance benefits for you and your dependents

21 days of vacation immediately available (prorated in the first year) and up to 6 paid holidays depending on the month of hire

Your career at Ace is more than just a job. It’s a chance to be part of something meaningful. We help locally‑owned businesses thrive and make an impact in their communities – and we support our employees in doing the same by offering an annual Ace Cares Week, 20 hours off work per year to volunteer at an organization of your choice, opportunities to help Children’s Miracle Network Hospitals and the Ace Helpful Fund through the Ace Foundation

Ace invests in every employee we hire, with a key focus on development and coaching. We offer on‑site classes, facilitator‑led courses, and a generous tuition assistance program, plus a performance management approach that goes beyond the typical annual review

We know the work environment matters. That’s why Ace holds frequent campus events like Employee Appreciation Week, vendor demos, cookouts, and merchandise sales

We bring them to you! Services such as mobile spas, auto maintenance, car wash and detailing, dry cleaning, dentists, eye doctors, flu shots, recycling and more!

Employee discounts on Ace merchandise (including top brands like Weber, Traeger, Yeti, Craftsman, DeWalt and more), travel, fitness, computers and thousands more

Birth / Adoption bonding paid time off

Adoption cost reimbursement

Employee Assistance Program (EAP) – access to free visits to therapists and lawyers, guidance on financial matters, elder and childcare, and assistance with tickets to entertainment events

Identity theft protection

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We want to hear from you!

When most people think of career opportunities with Ace Hardware, they often think of the helpful cashiers and sales associates at their local store. However, have you also considered the people behind the scenes who select, promote, ship and process the invoices for more than 75,000 products? Maybe you haven't, but we'd like you to. Because together we help our customers take care of their homes. Come find out why a career with the Ace Hardware Corporation is one of America’s best kept secrets.

Equal Opportunity Employer

Ace Hardware Corporation is committed to a policy of promoting equal employment opportunities. The company recognizes the importance of diversity and leveraging the skills and talents of all people to the mutual advantage of each individual and the organization. The company is committed to the prevention of employment discrimination related to race, religion, color, sex (including sexual harassment), gender identity, national origin, age, marital status, disability and military or veteran status, sexual orientation or any other action covered by federal or applicable state / local laws.

Disclaimer

The pay range for this position starts as listed in the job posting, but could be higher based on education and experience. Please note, compensation decisions are dependent on the facts and circumstances of each opening. We take into consideration the minimum requirements outlined in the job description, such as an individual’s education, training and experience, the position’s work location, required travel (if any), and external market conditions when determining the final salary for potential new hires.

Be aware that salary estimates published via alternate online job boards may not be a true representation of the actual pay range offered for this position. Please refer to the Ace position description for the accurate starting pay range information and feel free to discuss this with a Talent Acquisition professional if you are chosen to move forward with an interview.

This written “Position Description” is not intended to cover all aspects of the position listed. It is meant to cover the basic / general essential job functions of a particular position. Ace Hardware Corporation reserves the right to change job duties, including essential job functions, according to business necessity.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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