Director, Marketing Data Management

We are seeking a visionary Director to lead transformative initiatives across our marketing data ecosystem. This role will drive the implementation of our Marketing Data Lake Foundation, spearhead identity resolution strategies, and operationalize AI and agentic capabilities. You’ll be instrumental in enabling automated reporting, powering personalized customer journeys, and ensuring data readiness for business-as-usual and future-state marketing.

This is a hybrid position based in our Woodland Hills, CA office. You will be required to adhere to our hybrid work policy, working from our office Monday and Thursday plus one additional weekday on a weekly basis.

Job Responsibilities:

Marketing Data Strategy & Vision

• Define and champion the modernization roadmap for marketing data, including agentic and AI readiness.
• Translate business goals into scalable data capabilities—audience management, identity resolution, consent, and analytics enablement.
• Align cross-functional stakeholders on priorities and execution milestones.

Business Enablement & Data Readiness

• Ensure data readiness for cross-channel marketing campaigns, customer journeys, reporting, and database marketing.
• Partner with channel owners to define audience and segmentation needs, eligibility rules, and personalization attributes.
• Establish business requirements for data quality, timeliness, and governance; monitor SLAs with IT and vendors.

MarTech & Platform Leadership

• Serve as the business owner for platforms including Adobe Experience Platform, Journey Optimizer, Databricks, and Microsoft tools.
• Drive adoption of audience and journey capabilities; develop playbooks and best practices for marketers.
• Manage vendor relationships, SOWs, and budgets tied to data and MarTech initiatives.
• Needs to have working (hands-on) Databricks, Adobe Experience Platform and Adobe Journey Optimizer, Databricks and guide the various teams involved by showing the way.

Measurement & Insights

• Partner with Advanced Analytics to ensure consistent KPIs, attribution models, and reporting frameworks.
• Enable closed‑loop measurement for campaigns and journeys; ensure data supports experimentation and optimization.

Governance & Compliance

• Lead marketing data governance: taxonomy, definitions, consent management, and compliance with privacy regulations.
• Serve as the business owner for marketing data policies and standards.

Program Leadership

• Run the Marketing Data Foundation program as a business transformation initiative—clear milestones, stakeholder updates, and change management.
• Influence across Marketing, IT, and external partners to deliver outcomes on time and within budget.

Job Requirements:

• 10+ years in marketing strategy, operations, or data-driven roles.
• 3+ years experience leading a team/managing vendor relationships.
• Proven success leading cross-functional programs involving data, technology, and process transformation.
• Deep understanding of MarTech ecosystems (Adobe Experience Cloud, Customer Data Platforms, CRM, identity solutions).
• Ability to translate business needs into technical requirements and collaborate with data engineering teams.
• Strong stakeholder management, executive communication, and vendor negotiation skills.
• Familiarity with identity resolution, segmentation, consent, and analytics frameworks; technical depth is a plus.

Success looks like

• Marketing teams confidently self-serve audiences and insights.
• Customer journeys are powered by governed, trusted data across channels.
• Data investments yield measurable impact—speed to market, personalization, and ROI.
• Continuous delivery on the agentic roadmap and AI readiness across marketing data.

What We Offer You:

• Highly competitive compensation plan.
• Salary range $200,000 - $220,000 annually determined by a myriad of factors including, but not limited to, years of experience, depth of experience, individual qualifications and other relevant business considerations.
• Employees are eligible for annual discretionary bonus.
• 401(k) plan with company match.
• Employee Share Purchase Plan (ESPP) Viking full-time regular employees working in the United States can purchase Viking shares through payroll deductions.
• Full benefits including medical, dental, vision, life and disability insurance at a highly subsidized rate (some plans are fully paid by Viking).
• Accrue 15 paid vacation days, sick time accrual by state, and 6 paid holidays per year.
• Opportunity to take a free and/or discounted cruise.
• Highly subsidized gym membership.
• Discounts on theatres, theme parks, movie tickets, travel discounts through IATA membership and too many more discounts to name.

Viking is a certified Great Place to Work company. This certification is a result of our commitment to excellence, integrity and our teams’ outstanding contributions.

About Viking

Viking was founded in 1997 and provides destination-focused voyages on oceans, rivers and lakes around the world. Designed for experienced travelers with interests in science, history, culture and cuisine, Chairman Torstein Hagen often says Viking offers experiences for The Thinking Person®.

Viking has more than 250 awards to its name, including being rated #1 for Rivers, #1 for Oceans and #1 for Expeditions by Condé Nast Traveler and voted at the top of its categories by Travel + Leisure. No other cruise line has ever received these same honors by both publications at the same time.