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Director of Brand Marketing
Director of Brand MarketingMASTER TRADES GROUP • Columbia, MD, US
Director of Brand Marketing

Director of Brand Marketing

MASTER TRADES GROUP • Columbia, MD, US
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  • [job_card.full_time]
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Job Description

Job Description

Master Trades Group | Hybrid – Columbia, MD HQ (as needed)

Compensation : $125,000–$135,000 base + 20% bonus opportunity

Reports to : CMO

Join a Fast-Growing Home Services Platform

Master Trades Group is a private-equity-backed residential services platform operating 12+ trusted local Plumbing, HVAC, and Electrical brands across multiple states. Our brands share one mission : to deliver same-day, expert service rooted in trust, professionalism, and community reputation.

We are seeking a Director of Brand Marketing to architect, scale, and elevate our brand strategy across the platform. This is a hands-on leadership role for a strategic builder who can think big and execute locally—driving brand differentiation, creative excellence, and measurable business outcomes.

What You’ll Do

Brand Positioning & Architecture

  • Define and maintain a unified brand architecture and clear value proposition across all markets.
  • Develop differentiated brand positioning and messaging frameworks that cut through industry sameness.
  • Build and execute annual brand plans aligned with data-driven revenue and value-creation goals.

Local Market Connectivity

  • Translate platform strategy into breakthrough, localized execution that builds connection and relevance.
  • Coach Branch Managers and local teams to deliver consistent, high-quality brand representation.
  • Ensure all brands show up authentically in their communities while benefiting from shared creative systems.

    • Media & Investment Strategy

  • Oversee brand media planning and spend across broadcast, OTT, radio, outdoor, social, and experiential channels.
  • Partner with agencies to deploy media mix modeling (MMM) and testing frameworks that improve ROMI.
  • Ensure brand investments drive measurable outcomes—share of voice, branded search, inbound volume, and awareness lift.

    • Creative Excellence & Content

  • Lead creative direction that builds emotional connection, communicates value, and earns trust.
  • Develop scalable creative systems and asset libraries for use across all operating brands.
  • Manage internal and external creative partners with urgency, clarity, and focus on quality.

    • Cross-Functional Leadership

  • Collaborate closely with performance marketing, CRM, call center operations, and local market leaders.
  • Support employer branding and recruitment marketing to attract high-quality field talent.
  • Represent brand strategy in strategic planning sessions, leadership presentations, and quarterly reviews.

    • What Success Looks Like

  • Stronger local brand visibility and trust across all markets
  • Increased branded search and direct call volume
  • Reduced reliance on high-cost lead channels
  • Improved CAC, ROMI, and LTV
  • Enhanced brand preference and customer loyalty

    • What You Bring

  • 8–12+ years in brand leadership roles (multi-location, franchise, or local service category preferred).
  • Proven ability to build and deploy brand systems across diverse markets.
  • Experience with MMM, brand tracking, media planning, and creative development.
  • Strong analytical mindset tied to CAC, LTV, and EBITDA impact.
  • Excellent communication and influence skills across C-suite, GMs, agencies, and field teams.
  • Bachelor’s degree required; MBA or advanced marketing training preferred.

    • You’ll Be a Great Fit If You…

  • Excel at differentiating brands in saturated, commoditized markets.
  • Operate with speed, precision, and accountability in a private-equity environment.
  • Balance creative storytelling with data-driven decision-making.
  • Thrive in a hands-on role building scalable brand infrastructure from the ground up.

    • Comprehensive Benefits : Medical, dental, vision, 401(k) match, PTO, paid holidays, company-paid life, disability, EAP.

    EOE

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    Director Brand Marketing • Columbia, MD, US

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