Senior Social Media Manager

Thank you for considering the Senior Social Media Manager role with Moonbug Entertainment, an award-winning global entertainment company inspiring kids everywhere to laugh, learn and grow. The company is behind some of the biggest kids’ entertainment brands in the world including CoComelon and Blippi. Moonbug believes every child should have access to our entertaining and enriching content, which is why our shows are available on more than 150 video platforms globally including Netflix, Disney+, BBC iPlayer and YouTube Kids. Moonbug is also a global leader in pre-school music and audio experiences, available on 100+ audio platforms globally. Moonbug brands extend far beyond the screen to include streaming music, toys, games, books, live events, and even theme park exhibits.

Moonbug is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps to position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond.

This role reports onsite in our Los Angeles office full time.

The Role:

This is an opportunity to join one of the most exciting entertainment companies in the kids’ space globally. We have grown from a start-up into the home of the world’s biggest kids’ show, with a massive presence across YouTube, Netflix, and beyond, and we are now entering our next evolution as a company.

We are looking for a highly creative, strategic, and hands-on Senior Social Media Manager to lead the social presence for our biggest global franchise, CoComelon. This role is central to driving the brand’s social strategy, building brand love, and deepening our connection with families around the world.

In 2026, we are building our in-house social team, and this role will be responsible for leading and developing that team (2 to 3 direct reports) while elevating our internal capabilities to match the scale and ambition of our franchise.

You will be accountable for the overall social media vision, developing campaigns, defining the brand’s social voice, and creating content that cuts through the noise. The ideal candidate is a social-first creative who knows how to make a brand feel human, relevant, and worth talking about.

This is a senior role that requires strong communication skills, the ability to influence and gain alignment from leadership, and the confidence to present strategies and recommendations clearly and persuasively. You must be skilled at managing multiple stakeholders, communicating priorities to cross functional teams, and pushing back thoughtfully when needed to protect the integrity of the strategy. Executive presence matters in this role, along with the ability to bring clarity, direction, and calm in a fast moving environment.

Above all, we are looking for someone who is passionate about using social media to connect with audiences, spark emotion, and build genuine brand love among parents and caregivers.

You will work closely with the Brand Marketing team and key cross-functional partners to bring our stories to life across platforms, franchises, and audiences.

Responsibilities:

• Lead, inspire, and mentor a growing in-house social media team (2 to 3 direct reports) to deliver best-in-class content and community management.
• Develop and implement the overall social media strategy across key platforms and territories, ensuring alignment with brand and franchise priorities.
• Elevate our in-house creative capabilities by building efficient processes, playbooks, and creative standards for social content production.
• Drive creative ideation, producing and overseeing social-first content that breaks through the clutter, builds emotional connection, and drives engagement.
• Build authentic, culturally relevant campaigns that resonate with parents and families, fostering affinity to the CoComelon brand.
• Create monthly content calendars that align with global business priorities and content launches.
• Collaborate across internal teams including Platforms, CPE, Distribution, Partnerships, and Music to support campaigns and amplify content.
• Partner with influencers, brand ambassadors, and agencies to extend reach and strengthen community engagement
• Track, analyze, and report on performance using social data and insights to optimize strategy.
• Brief and oversee content creation including photography, video (shorts, reels, in-feed, and long-form), and copywriting.
• Using data-driven insights to inform investment and strategic decisions.
• Communicate priorities and decisions clearly to stakeholders at all levels, ensuring alignment across teams and maintaining focus on long-term social objectives.
• Represent the social function in leadership forums with clarity, confidence, and sound decision making.

Requirements

• Minimum of 5 to 10 years of experience in social media or related marketing roles, with proven experience leading social for large brands at scale.
• Demonstrated success in growing brands, building engaged communities, and driving fandom through social.
• Strong people leader with experience managing and developing small teams.
• Highly creative thinker with a track record of producing social-first, culturally relevant content that drives conversation and engagement.
• Deep understanding of social media platforms, tools, and analytics including TikTok, Instagram, YouTube, and Facebook.
• Ability to translate insights into creative strategies and measurable results.
• Strong collaborator comfortable working cross-functionally across marketing, creative, and franchise teams.
• Excellent organizational and communication skills, thrives in a fast-paced, evolving environment.
• Confident working across multiple time zones including London and Los Angeles.

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Wellness Resources
• and more!