Content Marketing Manager

Content Marketing Manager

There's nothing like a great night's sleepthe cozy, wrapped-up-in-a-heavy-blanket kind of sleep. The fire-crackling, curtains-drawn, DO NOT DISTURB kind of sleep. You know, the good stuff.

But here's the thing : while 85% of people agree sleep is the key to their well-being, more than half are unsatisfied with their own. Whether it's stress, interruptions, work, or little ones waking in the night, so many people need help getting truly restorative rest.

That's where we come in. At Hatch, we're on a mission to help people build better sleep habitsso they can feel more focused, energized, and present in their lives. We've designed best-in-class smart sleep devices, paired with science-backed sleep content, to help people unwind nightly, sleep deeply, and wake gently. More than 5 million sleepers of all ages have made space for rest with Hatch, with our baby products in 1 in 3 nurseries and our adult product, Restore , taking over nightstands (and TikTok) worldwide.

The Opportunity

We're looking for a Content Marketing Manager to oversee the marketing and promotion of Hatch's subscription content. This person will be responsible for elevating our Hatch+ content awareness leveraging nontraditional touchpoints like Reddit threads, podcast guesting, targeted newsletters, and engaged Discord communities to connect with audiences in authentic, unexpected ways. They will be the conduit between the content creators behind our growing library of alarms, sleep podcasts, meditations, sound baths, and our best in class marketing team.

You'll be part evangelist, part storyteller, part strategist : ensuring marketing assets are delivered on time, beautifully presented, and strategically positioned to capture attention in a competitive market. You'll be responsible for the integration of content into our overall brand positioning, and growing awareness and impact for our original IP.

What You'll Do

Within 1 Month :

• Partner with Content and Marketing teams to execute on launch plans for upcoming releases both on platform and off platform.
• Evolve and execute on an ongoing marketing strategy around The Nightly (adult) and Lulu's Late Night (kid), with a focus on driving brand awareness, IP development and discoverability.
• Learn the tools of the tradeAirtable, Braze, YouTube Studio, TikTok, Discord, Reddit, etc..
• Immerse yourself in Hatch's subscription content library, brand voice, and workflows.

Within 3 Months :

Within 6 Months :

What You'll Bring

Why You'll Love This Role

Hands-On Impact : Directly shape how listeners discover and enjoy Hatch content. Creative Freedom : Experiment with new marketing approaches unique to audio content. Cross-Platform Reach : Work with multiple audio and video platforms to maximize audience engagement. Mission-Driven Work : Create content that helps people relax, sleep, and wake up ready for their day.

Why You'll Love Working at Hatch

We're a certified Great Place to Work! 94% of our employees say Hatch is a great place to work.

You'll work with an amazing leadership team that truly values employees and leads with our company values every day.

We help people sleep better! Our products make a meaningful impact on people's lives.

Our team is collaborative, fun, and full of brilliant minds.

We're backed by world-class investors and growing fast!

We support flexibility with a remote-friendly work environment.

The Perks & Benefits That Matter

100% paid medical, dental, and vision insurance for employees (80% for dependents, including domestic partners)

Meaningful equity you're an owner here

401(k) match (no vesting schedule!)

16 weeks of fully paid parental leave

16 free therapy sessions (for you + one other adult in your life)

Financial support for family planning

Remote office + monthly internet reimbursement

Friends & family discounts on Hatch products

Exclusive discounts on travel, entertainment, and top retail brands

And so many more spontaneous perks!

About Hatch

Designed by experts and loved by parents, our Rest family including Rest, Rest+, and Rest Gohelps little ones (and their grown-ups) build healthy sleep routines. For adults,