Paid Media Specialist

Job Description

Job Description

Salary : $70,000 - $90,000

Join Our Growing Team at Gemini : Advanced Marketing Solutions

At Gemini, we believe work should be more than a jobit should be a place where you feel inspired, connected, and proud to contribute every single day. Were not just a marketing agency; were a family of passionate professionals dedicated to redefining what success means for our clients, team, and ourselves. If youre looking for a career that energizes you, surrounds you with smart, supportive people, and empowers you to do your best work, this is it .

About the Role

As a Paid Media Specialist , youll have the chance to shape and execute innovative paid media strategies for a diverse range of clients. Reporting to the Paid Media Team Lead, youll collaborate closely with paid and organic experts, delivering measurable results that drive success and exceed client expectations.

What Youll Do As a Paid Media Specialist, youll take ownership of small to midsize Paid Media programs with the support of a dynamic team thats as committed to your growth as they are to the success of our clients. Your responsibilities will include :

• Lead Campaign Strategy and Execution : Take charge of planning, managing, and analyzing client marketing campaigns across key channels, including Paid Search, Paid Social, Display, YouTube Ads, and Connected TV.
• Optimize for Results : Monitor performance daily, identifying opportunities to optimize campaigns and align outcomes with client business goals. Tackle ongoing tasks like creating and refining campaigns, analyzing data, managing budgets, evolving keyword strategies, and testing bid approaches.
• Deliver Insightful Reports : Prepare and present campaign results to clients using compelling storytelling and data visualization to communicate impact and next steps clearly.
• Collaborate with Teams : Work closely with Account Managers, Project Managers, and SEO specialists to ensure a seamless, integrated approach to client strategies.
• Implement with Precision : Demonstrate expertise in deploying pixels and configuring custom goals using tools like Google Tag Manager and Google Analytics, ensuring accuracy and data integrity.
• Innovate and Evolve : Proactively identify new opportunities and develop creative strategies to drive continued success for clients.
• Stay Ahead of Trends : Keep up with industry changes and share key insights with the paid media team and the broader agency to inform and enhance strategies.

What We Need

2 / 3+ years in paid media, either on the agency or client side.

Strong understanding of web analytics and optimization tools.

Results-driven with a knack for making strategic recommendations that meet success metrics.

Demonstrates a willingness to learn, adapt, and share knowledge with others.

What Youll Receive

At Gemini, happy, fulfilled employees create exceptional outcomes for clients. Thats why we offer benefits and perks that reflect our commitment to your well-being :

Why Gemini?

Founded in 1992, Gemini is built on the principle that success is a partnership. We dont just work for our clientswe work with them, side by side, to achieve greatness. Under the leadership of Stephanie Tollefson, weve cultivated a workplace where the best talent in the Twin Cities comes together to push the boundaries of exceptional marketing.

Our employees are the heart of our agency, and we are proud of the culture weve built. Here, your voice matters, your work is celebrated, and your potential is limitless.