Global Performance Marketing Manager (Paid Media)

Global Performance Marketing Manager

At HSO, we're looking for a Global Performance Marketing Manager to drive growth through paid digital campaigns across multiple channels worldwide. This is a hands-on role for someone with solid experience running and optimizing campaigns across search, social, display, and newer platforms. The ideal candidate will be comfortable building and managing multiple campaigns, analyzing data, and making smart recommendations to improve ROI, pipeline, and customer acquisition. Strong knowledge of PPC, paid social, and conversion optimization is essential.

Key Responsibilities :

• Develop and execute paid media strategies to drive lead generation, pipeline creation, brand awareness, and customer acquisition.
• Plan, execute, and develop paid media campaigns across platforms such as Google Ads, Microsoft Ads, Meta (Facebook & Instagram), LinkedIn, YouTube, and other programmatic tools.
• Manage and run multiple campaigns simultaneously across different markets for regionally disperse teams.
• Optimize campaigns through A / B testing, bid adjustments, audience segmentation, and ad copy enhancements.
• Monitor and report on key metrics such as ROAS, CTR, CPC, CPA, pipeline contribution, and revenue impact.
• Conduct market, keyword, and audience research to identify new growth opportunities and improve targeting strategies.
• Collaborate with creative, brand, demand generation and local marketing teams, to align performance marketing with wider campaigns and messaging.
• Manage budgets and allocate spend efficiently to maximize ROI.
• Provide detailed campaign reports, insights, and recommendations to stakeholders.
• Stay up to date with the latest paid media trends, platform updates, competitor activity and industry best practices.