Vice President of E-Commerce and Media Strategy

Vice President of E-Commerce and Media Strategy

About the Company

Join a well-recognized provider of innovative health & wellness solutions specifically designed for parents. Our company is at the forefront of delivering exceptional products and experiences.

Industry

Mechanical or Industrial Engineering

Type

Privately Held, Private Equity-backed

Founded

2014

Employees

51-200

Categories

• E-commerce
• Industrials & Manufacturing
• B2C

Specialties

About the Role

We are looking for a dynamic Vice President of E-Commerce and Media Strategy to lead our innovative team. In this pivotal role, you will shape and implement an integrated strategy that enhances sales performance, boosts brand visibility, and ensures an exceptional consumer experience across multiple channels. This role is perfect for a strategic leader who excels in a fast-paced, entrepreneurial setting. Key responsibilities include overseeing our e-commerce strategy, managing essential accounts, and spearheading the development and execution of our paid media strategies.

As the VP, you will lead a high-performing team, promote cross-functional collaboration, and integrate e-commerce initiatives with media campaigns to maximize return on investment. We are seeking a candidate with a proven history in e-commerce and media, who has successfully driven revenue and enhanced digital experiences. You should possess expertise in managing product assortments, pricing, and promotional strategies, and be well-versed in leading annual negotiations with retailers.

A data-driven mindset for refining media investments and audience targeting is crucial, alongside the ability to explore and test next-generation media platforms. We're looking for a leader who is dedicated to coaching, mentoring, and providing clear career development pathways for their team, and who fosters a culture of cooperation and community.

Travel Percent

Less than 10%

Functions