Head of Brand Marketing, eBay Live

Overview

Join to apply for the Head of Brand Marketing, eBay Live role at eBay .

eBay is seeking an experienced and visionary marketing leader to head Brand Marketing for eBay Live. This role will shape how eBay shows up in the rapidly evolving Live Shopping space, driving both brand presence and business growth across multiple verticals.

What makes this role exciting is the incredible potential within the Live Shopping market. You’ll have the chance to drive significant impact, innovate and experiment with new paid media channels and content formats, build and lead a team, and leverage eBay’s heritage in collectibles and fashion to expand into new categories and scale a live shopping ecosystem.

What You Will Accomplish

• Define, grow, and engage audiences for eBay Live — building strategies to grow customers across categories (channels, tactics, messaging, creative, etc).
• Develop and execute integrated marketing campaigns from awareness through conversion, ensuring a cohesive experience across paid, owned, and earned channels.
• Lead a rigorous “test and learn” approach in paid media, identifying high-performing tactics and scaling them to achieve brand and business objectives.
• Craft a compelling brand narrative for eBay Live, balancing the needs of diverse verticals with eBay’s overarching business goals.
• Partner cross-functionally with internal marketing, product, design, research, communications, and category teams to deliver seamless customer experiences.
• Use insights and analytics to measure impact, identify opportunities, and continually refine audience and media strategies.
• Cultivate relationships with creators, influencers, and partners to expand reach and community engagement.
• Manage and optimize budgets, ensuring efficient spend and strong ROI across marketing activities.

What You Will Bring

We are looking for someone passionate about innovation, experimentation, and the future of commerce. If you share this passion, we would love to meet you.

Equal Opportunity & Privacy

eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, disability, or other legally protected status. Details on privacy and accommodations are provided in the Talent Privacy Notice and accessibility statements linked from the career site.

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