Insights & Analytics Manager, Consumer Engagement

Insights & Analytics Manager, Consumer Engagement

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist : to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege. Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.

About the role : You will be the I&A Manager of our Consumer Engagement & Business Insights & Analytics team that supports the Core Reckitt USA business. The role reports into the I&A lead for CE & Business Insights & Analytics and is a part of the wider I&A structure that supports Core Reckitt. The Consumer Engagement Team's mission is to deliver marketplace outperformance across our Omni channel strategy, leveraging evidence to win brand missions across integrated marketing practices and with a digital consumer experience at heart. Our vision is centered around a collaborative, agile and analytics informed process. You will be responsible for providing strategic and executional insights guidance to the full funnel CE pods through full funnel measurement, data & analytics. You will work in close partnership with the CE teams to embed measurement insights to increase Core Reckitt's competitive advantage through BEI measurement and optimization across the full funnel (inclusive of Ecommerce, CRM, and Retailer Media). You will be responsible for Performance Management & Capabilities (with a key focus on Ecommerce) and driving market insights and actions through issues / opportunity analysis. This role will also work in close partnership with the US Brand I&A teams, Global D&A team, external consultants, vendor partners and agency partners.

Your responsibilities :

• Consumer Engagement Insights & Analytics :
• Provide strategic partnership to the Core Reckitt Consumer Engagement (CE) team
• Develop a proactive 'learning agenda' within CE : conduct analyses and socialize the analyses with key stakeholders to drive shifts in decision making
• Increase our competitive advantage through BEI measurement & optimization. Plan & execute against
• Marketing Spend Optimization - Full Funnel MMX Measurement, MTA, and MMT
• Retailer Program Measurement (Amazon, Walmart Connect, Roundel)
• New Global Capabilities Pilots Be a champion for US Core Reckitt Business needs
• Build a thorough knowledge of Core Reckitt brands and categories to inform CE strategy and execution by leveraging and embedding consumer & shopper research. Become the 'go-to person' within the CE team for brand and consumer insights by working in partnership with Brand I&A.
• Business Insights & Analytics :
• Identify & Drive Ecommerce Insights, ecomm portfolio strategy and penetration growth across our brands (working in partnership with Brand I&A). The level of insights could include (but not limited to)
• Identifying untapped consumer segments that are currently engaging with our products and campaigns
• Identifying content and creative hooks based on searches and reviews
• Identifying untapped search domains and keywords in adjacent spaces where we might have a right to win though search
• Identifying trends and white spaces that could be leveraged to launch new product innovations
• Performance Management & Capabilities :
• Embed & Educate business on usage of Ecommerce tools build proficiency of use of systems within the business teams
• Identify, evaluate capabilities in the Digital and Ecommerce Media & Performance measurement landscape
• Work on futuristic capabilities (such as machine learning and artificial intelligence) to build solutions that can guide our go-to-market strategy

This role is not currently sponsoring visas or considering international movement at this time.

The experience we're looking for :

The skills for success :

What we offer :

Reckitt is committed to the full inclusion of all qualified individuals. We recognize that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; color, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

Nearest Major Market : New York City

Nearest Secondary Market : Newark

Job Segment : Nutrition, Counseling, Healthcare