Business Analyst

Position : Business Analyst

Location : McLean, VA

• From Day 1 Onsite

Business Analysis

Salesforce Marketing Cloud

Workshop facilitation

Documentation

Compliance with regulations

Can you explain your experience with business analysis?

How do you conduct workshops and interviews to capture user stories?

Can you provide an example of documenting current-state processes?

How do you ensure compliance with banking regulations in marketing initiatives?

What is your experience with Salesforce Marketing Cloud?

Please strictly adhere to the following resume naming convention :

Role : Business Analyst

Skills : Business Analysis, Salesforce Marketing Cloud

Conduct workshops and interviews to capture detailed user stories and acceptance criteria for banking-specific marketing campaigns.

Document current-state processes and design future-state workflows for marketing automation tailored to financial products.

Ensure compliance with banking regulations, KYC norms, and data privacy laws (GDPR, CCPA) in all marketing initiatives.

Create dashboards and reports to track campaign performance, customer acquisition, and cross-sell metrics. Prepare training materials and conduct sessions for banking stakeholders and end-users.

Qualifications

Bachelor's degree in marketing, Business Administration, Information Systems, or related field.

Proficiency in Marketing Cloud modules (Journey Builder, Automation Studio, Email Studio). Understanding of SQL for data queries and segmentation.

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