Paid Media Consultant

Paid Media Consultant

Brown University

To view the full job posting and apply for this position, go to : https : / / brown.wd5.myworkdayjobs.com / en-US / staff-careers-brown / job / 225-Dyer-Street / Paid-Media-Consultant_REQ204972-1

Job Description : About Brown :

Brown University is a leading research university distinct for its student-centered learning and deep sense of purpose. Our students, faculty and staff are driven by the idea that their work will have an impact in the world.

About the Opportunity :

Brown University's School of Professional Studies (SPS) brings a Brown education to new audiences of learners : those focused on the development of skills and a breadth of knowledge necessary for professional success and leadership. We leverage Brown's intellectual centers of excellence, rigorous teaching, and developmental approach to learning in a range of programs, including serving students outside of traditional degree programs. We partner with Brown departments, centers, institutes, and schools to develop degree and non-degree programs, and to support the recruitment, retention, and placement success of master's students, including traditional, non-traditional, and professional students.

We seek a Paid Media Specialist for a part-time (15-20 hours / week) position for a duration of three months.

Responsibilities :

The Paid Media Consultant is responsible for overseeing existing paid media campaigns for 3 professional masters, 20+ master's degree and 6+ non-degree programs. This is a crucial, hands-on role focused on maintaining efficiency and providing accurate performance data to marketing leadership.

The position will manage the day-to-day operations and tactical adjustments of already-approved paid media campaigns and will focus on ensuring all campaign data is accurately tracked, visualized, and communicated to stakeholders.

Duties will include the following :

Campaign Management

• Manage the day-to-day operation of existing paid media campaigns across key platforms (Google Ads, Meta, LinkedIn, and programmatic channels), ensuring continuous delivery.
• Monitor campaign performance daily, identifying opportunities for immediate, tactical optimization (e.g., minor bid adjustments, budget pacing, ad rotation checks) to maintain efficiency and reach.
• Audience Refinement : Refine audience targeting based on performance data and enrollment goals & updated audience / customer lists (leads) for use in remarketing campaigns
• Track media spend meticulously against existing program budgets and pacing goals, escalating any over- or under-spend concerns immediately to leadership.
• Perform routine platform tasks such as troubleshooting tracking tags, confirming landing page functionality, and ensuring all ads are correctly live and approved.
• Serve as liaison for media account reps, relaying performance data and platform updates back to the marketing team.
• Ensure all live campaign assets and placements adhere to the University's brand and compliance standards

Data Reporting

Qualifications :

Education & Experience :

Campaign Management :

Performance Analysis & Reporting :

Analytics & Tracking :

Cross-Functional Collaboration :

Required Job Competencies

Salary Grade : 10

Additional Information :

All offers of employment are contingent upon the successful completion of a background check.

Brown University is unable to provide visa sponsorship for this role.

This is a part-time (15-20 hours / week) position for a duration of three months.

Benefits of Working at Brown :

Information on the Benefits of Working at Brown can be found here .

Recruiting Start Date :

2025-11-10

Job Posting Title :

Paid Media Consultant

Department :

School of Professional Studies

Grade : Grade 10

Worker Type : Employee

Worker Sub-Type :

Seasonal / Intermittent (Fixed Term) (Seasonal)

Time Type : Part time

Scheduled Weekly Hours :

20

Position Work Location :

Hybrid Eligible

Submission Guidelines :

Please note that in order to be considered an applicant for any staff position at Brown University you must submit an application form for each position for which you believe you are qualified. Applications are not kept on file for future positions. Please include a cover letter and resume with each position application.

This position is not eligible for visa sponsorship.

Still Have Questions?

If you have any questions you may contact employment@brown.edu .

Brown is an E-Verify Employer.

EEO Statement :

Brown University provides equal opportunity and prohibits discrimination, harassment and retaliation based upon a person's race, color, religion, sex, age, national or ethnic origin, disability, veteran status, sexual orientation, gender identity, gender expression, or any other characteristic protected under applicable law, in the administration of its policies, programs, and activities. The University recognizes and rewards individuals on the basis of qualifications and performance. The University maintains certain affirmative action programs in compliance with applicable law.

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