Paid Social Media Lead, XCM

Amazon's XCM Team Seeks Paid Social Leader

Amazon's Cross Channel, Cross Category Marketing (XCM) team is seeking a Paid Social leader to architect and drive strategic excellence across our paid social media campaigns. This role sits at the intersection of innovation, brand marketing, and cultural relevance, requiring an exceptional leader who can transform business objectives into breakthrough paid social strategies. This individual will serve as the primary subject matter expert for paid social media, providing strategic consultation and thought leadership on platform capabilities, emerging trends, and best practices across Amazon's portfolio of brand campaigns. This position offers the unique opportunity to shape how one of the world's most valuable brands shows up across social platforms, while driving measurable business impact through paid media innovation.

The ideal candidate will be a seasoned paid social media expert with deep platform expertise and a proven track record of developing and executing large-scale, brand-driven social campaigns. They must possess a deep understanding of the paid social media ecosystem, including advanced targeting capabilities, creative best practices, and performance optimization techniques across all major platforms (Instagram, Facebook, TikTok, Snap, Pinterest, YouTube, etc.). This candidate must also understand paid media broadly and social's role within cross-channel campaigns. This role requires someone who can navigate complex stakeholder relationships, dive deep to translate customer insights into actionable paid strategies, and identify opportunities to push creative boundaries while maintaining performance standards. The successful candidate should bring sophisticated entertainment and cultural marketing expertise and a proven ability to identify and capitalize on breakthrough cultural moments that resonate with diverse audiences. They must be customer obsessed, data-driven, and thrive in a fast-paced environment where they can influence both strategy and execution across multiple business units.

Key job responsibilities :

• Act as the primary paid social SME, providing strategic consultation and guidance across teams to drive campaign excellence and innovation
• Lead the strategy, execution, and optimization of high-impact, culture-driven paid social media campaigns across social platforms in partnership with Entertainment Marketing, Social Content, Brand Planning, Creative, and Activation teams
• Partner with media managers to develop and execute best-in-class paid social campaigns that align with platform-specific best practices
• Spearhead Cultural Momentum strategy, leveraging deep cultural marketing expertise to identify breakthrough moments and guide the broader paid media team in creating culturally resonant campaigns
• Own paid social media metrics, goals, and KPIs, translating brand and performance data into actionable insights
• Drive paid social testing and learning agenda to continuously improve performance
• Identify and implement innovative paid social opportunities, staying ahead of platform updates and industry trends
• Manage relationships with platform partners and agencies to maximize campaign effectiveness
• Collaborate with cross-functional teams to ensure paid social strategies align with broader marketing objectives

About the team :

The central XCM org runs the largest and most performative mass marketing portfolio of investments in Amazon's biggest priority brands and businesses, from Prime Day to Super Bowl. We are a small but mighty team of 200 strategic and creative business leaders who make and deliver our customers most loved marketing campaigns for North America and the world.