Have you ever been accused of being Extremely Online? Do you obsessively read about social media trends, scroll through Instagram and TikTok nonstop and have a media diet that could best be described as eclectic, diverse, maybe even chaotic? Are you curious about all things media and meme culture? Do you use unironically and understand the value of social as a part of a comprehensive integrated media approach? Are you passionate about researching the latest digital innovations, learning new tools, and translating findings into that ‘a ha’ moment for clients? Do you get excited about sharing data-driven insights with clients to inform future social media strategy? Are you a resourceful and proactive digital communicator that ‘gets’ marketing but approaches client challenges with an earned first mindset?
If so, we’re glad you’re here and keep reading! Weber Shandwick is currently seeking a Director, Social Strategy to join our team in Chicago. This motivated collaborator will bring their ✨passion✨ for all things social to our high-performance, collaborative team. As a Director you will work closely with both senior and junior staff members across teams to provide sound digital counsel and manage day-to-day work.
This is a client-facing role so the ability to work with all types of people is really important.
Who Are We Looking For?
Hello? Is it you that we’re looking for? The ideal candidate should be a proactive team player who thrives in a fast-paced, always-changing environment. Yawn. Doesn’t that sound terrible? Really, we want someone who can dive in, enjoy the work, and wants to be involved in all aspects of the work we do, from helping to build social strategy to helping us execute it flawlessly.
On any given day, you could be working on social content strategy, liaising with a client on a paid social campaign, researching the latest trending sounds on Instagram Reels or even helping to launch a podcast. In the morning you may be the one explaining the FYP to a client, in the afternoon compiling a report on Instagram content performance, and end the day learning about generative AI directly from some of our leading subject matter experts at Weber Shandwick. Each day may be a little bit different but every day you will work hard doing something you love with some really cool clients.
TL;DR
you LOVE social, you speak internet, are a versatile up-and-coming social media leader and are eager to gain more experience working at one of the largest agencies in the world in our beloved nation’s capital.
RESPONSIBILITIES
- Lead the development and implementation of social media campaigns integrating into larger paid, owned and earned programs
- Educate clients and colleagues about emerging trends, platforms and best practices
- Implement digital engagement campaigns for top-tier clients
- Oversee client’s social media channels including editorial planning, content development, paid media, social listening, social media monitoring and content performance analytics and ongoing social strategy
- Inform the development of effective digital and social media creative and editorial assets to resonate with priority audiences and ensure social channels are being used in high-value ways
- Serve as a key client contact in the management of digital campaigns, providing both reliable project management and strategic counsel as needed. You know how to appropriately engage with clients and can confidently communicate with clients in both written communications, virtually via Microsoft Teams or IRL.
- Collaborate with senior internal agency staff to develop strategy and ensure client deliverables are being met
- Support new business development efforts in pitch development and presentations
REQUIRED QUALIFICATIONS
6-10 years in digital communications and marketing positions in roles focused on social mediaExperience supporting large clients or organizations driving innovative social media programsDeep expertise in social media, including content formats, available ad targeting and analytics capabilitiesExperience working closely with several types of teams such as creative, strategy, media planning and PRFamiliarity and comfort working with senior-level stakeholders and clientsA keen passion for tracking social media and influencer trends and leveraging them to solve client challenges across a range of industriesKnowledge of and interest in social media listening programs and the ability to transform findings into actionable insights for clientsAbility to manage multiple projects at various stages simultaneouslyAbility to work in a fast-paced, highly collaborative, multi-disciplinary teamResilient mindset, deep curiosity and a healthy sense of humor (heavy on the humor)SKILLS
Familiarity with a wide range of social media platforms including but not limited to : , Instagram, X / Twitter, Facebook, TikTok, YouTube, etc. and the available content formats for each and an understanding of social platforms’ native analytics offerings.Familiarity with Google Analytics and a wide range of community management, social listening and social media management tools such as Talkwalker, Brandwatch, Sprout Social, Sprinklr, Khoros, Hootsuite or similar tools and an appetite to learn more.Superb research skills with the ability to conduct desk research independently and quickly learn new research tools to inform client and internal briefs (read : you can effectively search something on Google and discern reputable sources and learn new tools that can help you supplement your research)Top notch written skills, able to write engaging short form social content with a bonus if you have experience writing longer form contentA strong comfort level with Microsoft Excel and Microsoft PowerPoint; You don’t have to be an expert, but you need to be comfortable creating client-ready deliverables in bothA clear communicator and persuasive presenter both virtually and IRLAbility to think strategically about the development of social media programs and how to use social platforms effectivelyDemonstrated success translating client needs into workable plans / projectsStrong organizational, time management and project management skillsAbility and desire to quickly learn new systems and toolsSelf-motivated, entrepreneurial and endlessly curiousSalary range : $95,000 – $125,000
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current / former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s / applicant’s background, pertinent experience, and qualifications.
Weber Shandwick is proud to be an Equal Opportunity / Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
Senior Manager – Social Media
At Weber Shandwick, we build brand stories worthy of coverage, conversation and engagement. We’re a passionate and diverse team that protects and promotes some of Canada’s (and the world’s) most iconic and beloved brands … and has fun while doing it! If you’re a dynamic leader with a passion for social media, here’s an opportunity to play a pivotal role at a forward-thinking, award-winning and globally leading integrated public relations agency. Over the last five years, Weber Shandwick has been recognized as PRovoke Media’s Canadian Agency of the Year, IABC Canadian Large Agency of the Year, a certified Great Place to Work (six years running) and boasts the most exciting client list of any agency in the country.
POSITION PROFILE
We are currently seeking a Senior Manager to join our Social Media team in Toronto. We are looking for a collaborative, self-starter with deep expertise in social platforms and influencer marketing, who has the proven ability to create compelling storytelling narratives and bring them to life through creative digital strategies. We are looking for a team player who has their finger on the pulse of online culture, as well as the latest technology, trends and opportunities in the social and digital world.
With 5-7 years of experience, our ideal candidate is a thinker and doer, ready to jump in the deep end and support the team on everything from planning and managing complex social media and influencer campaigns, compiling and analyzing reports to actively participating in creative brainstorms. Candidates should have a foundational understanding of the intersection of paid, owned and earned social in brand and PR campaign orchestration.
RESPONSIBILITIES
Understanding and applying best-in-class social (organic and paid) practices and platform capabilitiesWorking with the larger Integrated Media team and client leads to support and lead the development of social media and influencer strategies and proposalsManaging always-on social accounts, including creating and managing social media content calendars and executionConducting landscape and social listening research to identify content, creative and strategic opportunitiesOverseeing social content development including working with the in-house content teamLeading day-to-day social media client relationships, including presenting recommendations and building trusted partnershipsMentoring and overseeing junior team members, providing guidance, feedback and development opportunitiesDeveloping and leading end-to-end social-first influencer campaignsCreating and presenting reports to track campaign performance and provide insights that inform the next planning cycleUtilizing social listening tools to conduct audits and develop reports and campaign monitorsProviding platform-specific counsel related to preventing, mitigating and managing issues and crisis-related scenariosAssisting in digital education and training programs for the wider agencyEducating agency on best practices in the social media and digital space, proactively sharing knowledge and updatesAssisting with new business proposalsREQUIREMENTS
5-7 years related professional experienceStrong understanding of the social media, digital marketing and influencer landscapeExperience working across both consumer and corporate sectors, with the ability to adapt strategies for distinct audiencesStrong analytical and strategic mindsetStrong written, verbal communication, presentation, collaboration and problem-solving skillsExperience with social analytics and monitoring tools such as Google Analytics, Adobe Analytics, Khoros, Sprout, etc.Experience preferred with influencer management tools, such as Lefty, Upfluence, Traackr, Tagger or CreatorIQExperience preferred with social listening tools, such as Talkwalker, Brandwatch, Meltwater, Hootsuite, or other widely adopted servicesExperience preferred in setting up paid campaigns on major platforms (Meta, and TikTok)Experience with all major social platform analytics (organic and paid)A BA or BS, or equivalent degree in communications, digital marketing, or a related discipline preferredThis is a hybrid role tied to our Toronto office.Salary range : CAD 79,000 – CAD 95,000
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current / former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s / applicant’s background, pertinent experience, and qualifications.
Weber Shandwick is proud to be an Equal Opportunity / Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
Title : VP, AI + You
Level : Vice President
Group : Weber I / O
Reports to : EVP, I / O
It’s not just about the code — it’s about the culture.
This mantra is at the heart of Weber I / O, the industry-first unit fusing analytics, data science, performance media, experiential tech and AI advisory to power client advantage.
And it’s the grounding behind AI + You, a learning and activation program to accelerate AI fluency across the agency. AI + You is how we’re rewiring our daily rituals, turning emerging tech into instinctive, next-gen workflows that supercharge our work.
Game to join our crew, to amplify and advance the momentum we’ve got cooking with AI + You programming? Keep reading.
What you’ll do
Chart and evolve the learning + activation roadmap. Plan and deliver rich, multi-dimensional AI education and inspiration programming for North America staff. Think less traditional L&D / classroom vibe, more engaging / backstage pass feel.Design practical curriculum and content. Collaborate with subject-matter experts to co-create program components that help individuals / teams move quickly from curiosity to confidence. Includes producing live training sessions, deconstructing best practice work, instigating Teams discussions, coordinating virtual office hours and beyond. (New form factors welcome!)Roll‑out sessions and rally engagement. Draft internal comms, liaise with I / O colleagues and communications team to announce programming, drive attendance / participation. Monitor engagement, sentiment and impact so we can scale what sticks, sunset what doesn’t.Keep Halo at the core. Ensure our new and improved secure AI workspace, Halo, is known as the safest—and easiest place for colleagues to employ AI to elevate their work. Curate top use‑cases, gather user feedback, share insights to inform fast‑moving and longer‑term roadmap and employee learning programsFlex and pivot at the speed of tech. Monitor new platforms, tools and workflows to contribute to discussions about the applications and implications of AI on our work.Support I / O strategic initiatives (≈20%). Jump into other I / O priorities including new service pilots, market visibility programs and innovation sprints when extra lift is needed.You’ll thrive here if you
Are immersed in emerging tech—its possibilities and implications—and can explain it in plain English.Believe that utilizing secure, responsible AI is a competitive edge—and have ideas for proving it daily.Think “application” before “theory,” transforming complex tools and workflows into how‑to’s that colleagues can tailor to a range of tasks / deliverablesFlex from big-room storytelling to nuts‑and‑bolts project plans without losing momentum (or sense of humor!)Treat change as your natural habitat, pivoting with curiosity and discipline as new platforms, ways of working and priorities emergeMust-have chops
8-10+ years leading innovation, employee engagement, learning or change‑management programs—ideally in communications, marketing or a tech-forward environment.Hands‑on familiarity with Gen AI platforms and a clear POV on responsible use.Demonstrated success building integrated content ecosystems that boost engagement and adoption (i.e. immersive workshops, live and virtual trainings, office hours, demos, community channels, etc.)Credibility to partner with senior leaders and entry-level AI natives alike, and excitement to collaborate with and inspire doers at every level.Fluency in measurement and storytelling with data, turning insights into action.Bonus : experience introducing proprietary tech platforms at scale.NYC Salary range : $145,000 – $180,000
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current / former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s / applicant’s background, pertinent experience, and qualifications.
Weber Shandwick is proud to be an Equal Opportunity / Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
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