Senior Lifecycle Marketing ManagerFront • San Francisco, CA, US
Senior Lifecycle Marketing Manager
Front • San Francisco, CA, US
[job_card.30_days_ago]
[job_preview.job_type]
- [job_card.full_time]
[job_card.job_description]Partner with the Data Team to build dashboards and cohort models that reveal conversion patterns, churn patterns, health scores, and add-on propensity. Conduct qualitative research (surveys, interviews, usage data deep-dives) to identify "moments of risk" in both the new customer acquisition funnel and existing customers approaching renewal. Architect automated, omni-channel journeys that address risk signals and guide customers to value moments. Own testing roadmap (A / B, multivariate, hold-outs) and launch experiments in HubSpot & Front's internal tooling. Build playbooks that promote premium add-ons and seat expansion based on behavioral triggers, persona, and ICP alignment. Align with Sales & CS on integrated campaigns and enablement. Define leading and lagging metrics (MQL / SQL SAO conversion rate, logo churn %, NRR, Expansion ARR, feature adoption, NPS). Iterate quickly to scale high-performing programs and sunset under-performers. 5+ years in B2B SaaS lifecycle / retention marketing with demonstrated impact on churn and expansion revenue. Deep expertise with marketing automation (HubSpot, Outreach, Optimizely, or similar) and channel orchestration across email & in-app. Comfortable leveraging AI tools to personalize at scale. Analytical horsepower : comfortable with data analysis via BI tools and partnering with data science for predictive modeling. Proven track record designing and running experiments that deliver measurable results. Strong cross-functional leadership collaborating with Product, PMM, CS, Sales, and RevOps. Exceptional written communication and storytelling skills; able to craft persona-based messaging that drives action. Competitive salary Equity (we are post-series D & backed by some of the best VCs in the US) Private health insurance, including plan options at no cost to employees Paid parental leave Flexible time off policy Flexibility to work from home 3 days / week (unless posted as a full-remote role) Mental health support with Workplace Options Family planning support with Maven $100 per month Lifestyle Stipend to spend on fitness, health and wellness, and other activities Wellness Days - Fronteers get an additional day off on months with no holidays Winter Break - Our offices are closed from Christmas to New Year's Day!
Lifecycle Marketing Lead
Front is the leading AI-powered customer service platform built for collaboration. Front brings core support channels into a modern, intuitive workspace where teams can collaborate on requests, automate manual processes, and delight customers across their entire lifecycle. Front's flexible workflows, AI features, and customer intelligence provide the efficiency and insights to keep entire organizations customer-first, every day. More than 9,000 of the most innovative companies worldwide including CultureAmp, HootSuite, and Y Combinator use Front to deliver five-star service at scale.
The Lifecycle Marketing Lead is responsible for the strategy, execution, and continuous optimization of global lifecycle programs, from optimizing the new customer acquisition funnel through onboarding and adoption through renewal and expansion for and sales-assisted motions.
You will combine data, experimentation, and storytelling to :
- Diagnose the new customer prospect funnel and find opportunities to increase conversion rates and improve funnel velocity.
- Diagnose churn drivers and design targeted win-back & retention plays.
- Increase feature & add-on adoption for both new business and existing business by surfacing the right value propositions at the right time.
- Unlock expansion revenue via upsell and cross-sell journeys tailored to account context.
- Measure and communicate impact on pipeline, conversion rates, and win rates on the new customer side, and on the existing customer side, churn, NRR, feature engagement, and customer sentiment.
What will you be doing?
What skills and experience do you need?
This is a hybrid role, expected to be in our SF office on Tuesdays and Thursdays.
What we offer
Front provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability. By applying, you acknowledge and agree that you have read and understand the California Recruiting Privacy Notice & EU Privacy Notice.
[job_alerts.create_a_job]
Lifecycle Marketing Manager • San Francisco, CA, US
[internal_linking.similar_jobs]
To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.
Job CategoryMarketing & CommunicationsJob Details •...[show_more]
The Lifecycle Marketing Manager will be a strategic and analytical force on the Marketing Team, responsible for designing, building, and optimizing personalized constituent journeys from initial di...[show_more]
Senior Lifecycle Marketing Manager.Our mission is to make higher education accessible and affordable for everyone.We empower students with financial support and supercharge their ability to pay dow...[show_more]
Get AI-powered advice on this job and more exclusive features.VSCO (pronounced vis–co) is a platform that equips photographers with the tools, community, and exposure they need to expand creatively...[show_more]
Kikoff is a high growth consumer fintech startup offering credit-building solutions that are affordable, accessible, and educational.
Our core product, the Kikoff Credit Account, has helped over 1 m...[show_more]
Who We Are TomoCredit is one of the fastest-growing companies in FinTech.We're on a mission to disrupt the outdated credit system and expand access to modern banking.
Headquartered in San Francisco,...[show_more]
Option to work in San Francisco, CA.Provide oversight and daily management of email campaigns across acquisition segments for Creative Cloud and Document Cloud.
Scope includes briefing creative deve...[show_more]
We're building the creative layer for modern communication.Every month, over a billion people make presentations — but the tools they use to make them haven't evolved in decades.We're changing that...[show_more]
Nourish is on a mission to improve people's health by making it easy to eat well.Nutrition-related chronic disease is the largest and most overlooked crisis in the world.Food can be medicine : w...[show_more]
Achieve is a leading digital personal finance company.We help everyday people move from struggling to thriving by providing innovative, personalized financial solutions.
By leveraging proprietary da...[show_more]
Docusign brings agreements to life.Docusign solutions to accelerate the process of doing business and simplify people’s lives.
With intelligent agreement management, Docusign unleashes business-crit...[show_more]
Our mission is to open the door to the life-changing impact of education and help make education accessible for all.As a nimble growth stage start-up, we've emerged as the leading online educat...[show_more]
Senior Staff Lifecycle Marketing Manager.Senior Staff Lifecycle Marketing Manager.Senior Staff Lifecycle Marketing Manager.
Be among the first 25 applicants.Senior Staff Lifecycle Marketing Manager....[show_more]
Discord is doubling down on its unique role in gaming and community-building.The role sits at the intersection of product, marketing, and engineering—requiring both technical know-how and strategic...[show_more]
Flex is a growth-stage, NYC headquartered FinTech company that is creating the best rent payment experience.It’s hard to believe that it’s 2025 and paying rent on time is expensive, inflexible, and...[show_more]
Senior Manager of Lifecycle Marketing.Doctronic is transforming healthcare with an AI doctor that’s always on, anonymous, and backed by real telehealth physicians.
With millions of users and fast gr...[show_more]
Docusign’s Lifecycle Marketing team is laser-focused on one goal : ensuring our 1.M+ customers don’t just purchase Docusign—they actively adopt, engage, and expand their use of our platform.Lifecycl...[show_more]
Growth Manager - Lifecycle & Marketing Ops.Perplexity is an AI-powered answer engine founded in December 2022 and growing rapidly as one of the world’s leading AI platforms.Perplexity has raised ov...[show_more]
Growth Lifecycle Marketing Senior Manager
Salesforce, Inc. • San Francisco, CA, United States
[job_card.full_time]
[last_updated.last_updated_variable_days] • [promoted]
Lifecycle Marketing Manager
Beyond Type 1 • San Mateo, CA, US
[job_card.full_time]
[filters_job_card.quick_apply]
[last_updated.last_updated_30]
Senior Lifecycle Marketing Manager
Earnest • San Francisco, CA, United States
[job_card.full_time]
[last_updated.last_updated_30] • [promoted]
Lifecycle Marketing Lead
VSCO® • San Francisco, CA, United States
[job_card.full_time]
[last_updated.last_updated_variable_hours] • [promoted] • [new]
Senior Lifecycle Marketing Manager
Kikoff • San Francisco, CA, US
[job_card.full_time]
[last_updated.last_updated_30] • [promoted]
Director of Lifecycle Marketing
San Francisco Staffing • San Francisco, CA, US
[job_card.full_time]
[last_updated.last_updated_30] • [promoted]
Sr. Lifecylce Marketing Manager
Cypress HCM • San Francisco, CA, US
[job_card.full_time]
[last_updated.last_updated_30] • [promoted]
Senior Lifecycle Marketing Manager
gamma.app • San Francisco, California, United States
[job_card.full_time]
[last_updated.last_updated_variable_days] • [promoted]
Director of Lifecycle Marketing
Nourish • San Francisco, CA, US
[job_card.full_time]
[last_updated.last_updated_variable_days] • [promoted]
Senior Growth Marketing Manager
Achieve • San Mateo, CA, US
[job_card.full_time]
[last_updated.last_updated_variable_days] • [promoted]
Sr. Lifecycle Marketing Manager
DocuSign, Inc. • San Francisco, CA, United States
[job_card.full_time]
[last_updated.last_updated_30] • [promoted]
Director of Lifecycle Marketing
Study.com • San Francisco, CA, US
[job_card.full_time]
[last_updated.last_updated_30] • [promoted]
Senior Staff Lifecycle Marketing Manager
SoFi • San Francisco, CA, United States
[job_card.full_time]
[last_updated.last_updated_30] • [promoted]
Senior Lifecycle Marketing Manager
Discord • San Francisco, CA, United States
[job_card.full_time]
[last_updated.last_updated_30] • [promoted]
Senior Manager, Lifecycle Marketing
Flex • San Francisco, CA, United States
[job_card.full_time]
[last_updated.last_updated_30] • [promoted]
Senior Manager, Lifecycle Marketing
Doctronic • San Francisco, CA, United States
[job_card.full_time]
[last_updated.last_updated_variable_days] • [promoted]
Sr. Lifecycle Marketing Manager
Docusign • San Francisco, CA, United States
[job_card.full_time]
[last_updated.last_updated_30] • [promoted]
Growth Manager - Lifecycle & Marketing Ops
Perplexity • San Francisco, CA, United States
[job_card.full_time]
[last_updated.last_updated_30] • [promoted]