SOCIAL MEDIA SPECIALIST

Collaborate with other members of the social media team to assist in the execution of the social strategy. Assist with ongoing social content and influencer campaigns, including drafting briefs, providing feedback on campaign theme, deliverables and selected influencers and ensuring execution. Assist in community management across owned social platforms, prepare presentations for distribution to key internal stakeholders, and other tactical support of the social media manager and social strategy lead. Demonstrate the company's core values of respect, honesty, integrity, diversity, inclusion and safety.

• Assist in the implementation of enterprise content and influencer strategy in support of the social media manager through drafting briefs, providing campaign feedback and partnership with the agency to assure deliverable are received, approved and published
• Support the development and execution of our 1 : 1 social customer engagement strategy
• Build meaningful connections and engage community members through dialog and messaging; moderate user-generated content and messages appropriately, based on company and community policies
• Monitor primary social channels proactively to gauge trends and real-time opportunities to engage in, aligned with our social strategy; develop and provide reactive supporting material and see through concept output from ideation to publishing
• Update and manage the enterprise social media calendar and facilitate any content approvals from social team members and internal stakeholders
• Share any relevant trends and developments with team on a weekly basis to assure awareness of competitors and / or other comparable brands that are activating on social media channels in unique ways
• Attend key internal meetings, creative reviews and agency status meetings to capture and consolidate key creative feedback and next steps
• Develop, create, and schedule engaging content for all social media platforms.
• Manage and maintain a consistent posting schedule to increase audience engagement and brand visibility.
• Build relationships with influencers, partners, and brand advocates.
• Track and analyze the performance of social media campaigns and content using various analytics. Prepare reports on social media metrics, engagement, growth, and ROI to inform future strategies.
• Collaborate with the marketing and content teams to integrate social media efforts with broader marketing initiatives
• Ensure that all social media activities reinforce the company’s branding, messaging, and tone. Drive brand awareness through creative campaigns, promotions, and partnerships that resonate with the target audience
• Must be able to perform the essential job functions of this position with or without reasonable accommodation

MINIMUM

DESIRED