Principal UI Designer

Principal UI Designer

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

Overall Purpose : Design and implement visually appealing and user-friendly interfaces for acquisition, care, or product across all platforms, creating cohesive style guides and ensuring consistent application of design elements and language while meeting customer experience standards in all scenarios.

The Principal UI Designer is a seasoned design professional who leads and mentors digital designers and creates visually appealing product and marketing content across digital platforms for our website and app. This role requires expertise in mobile-first and desktop design, online marketing, and engaging audiences through high-quality, cohesive digital experiences.

Primary Responsibilities

• Oversee and approve digital designers' work; flex to cover work requests as needed; and foster a culture of creativity, open communication, and knowledge sharing.
• Collaborate across teams to align visual design with overarching strategies (campaign, site, and user experience).
• Work cross-functionally with writers, producers, and strategists to deliver on-brand creative work.
• Work closely with technology and brand teams to troubleshoot site issues and update components to align with brand and business requirements, including accessibility.
• Use style guides for consistent design and language across projects and products.
• Factor in usability testing results when making design and creative decisions.
• Advocate for growth in design by contributing to the evolution of AT&T design systems and best practices.
• Mentor fellow digital designers and stay abreast of emerging design trends and technology and how they may boost the customer experience.
• Support associate director when out by overseeing the team and projects in progress.

Core Competencies & Requirements

Job Contribution : An expert in their field, applying broad business knowledge and strategic insight surrounding emerging trends and technologies to solve complex problems and drive organizational results. Leads critical, high-impact projects and designs / implements innovative business strategies. Works with minimal oversight, frequently consulting senior leadership and influencing executive decisions. Serves as a mentor and assists others with challenging issues.

Salary Range : $128,400.00 - $215,800.00

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and / or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.