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Public Relations Principal
Public Relations PrincipalVia • New York City, New York, USA
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Public Relations Principal

Public Relations Principal

Via • New York City, New York, USA
[job_card.30_days_ago]
[job_preview.job_type]
  • [job_card.full_time]
[job_card.job_description]

Via is using technology to transform transportation around the world. From changing a single persons daily commute to reducing humanitys collective environmental footprint weve got huge goals.

Via is changing the way the world moves and we are looking for a Public Relations Principal to help shape the category for the this role you will develop and execute a comprehensive national public relations strategy that enhances reputation drives thought leadership and supports business objectives. The ideal candidate is a communications leader with deep media relationships a creative approach to storytelling and curiosity about how the business works and the details of what makes Via unique.

What Youll Do :

  • Strategic Leadership : Develop and proactively implement a national PR strategy aligned with company goals brand positioning and stakeholder expectations.
  • Media Relations : Cultivate and maintain strong relationships with top-tier media outlets journalists and influencers; Have responsibility for building the category and shaping Vias presence among national press and key influencers.
  • Executive Communications : Partner with senior leadership to craft compelling narratives presentation and media engagements.
  • Reputation Management : Lead proactive and reactive communications strategies to protect and enhance Vias reputation.
  • Campaign Thinking : Design and implement multi-faceted PR campaigns to solidify Vias leadership position as a provider of innovative technology to governments.
  • Measurement & Reporting : Define KPIs and regularly report on PR impact media coverage and sentiment analysis.
  • Collaboration : Work closely with Data Science Commercial teams Operations and others across the organization to identify opportunities and new ideas for bringing the Via story to life.

Who You Are :

  • Minimum of 8 years of experience in public relations corporate communications or journalism.
  • Proven track record of managing high-profile media relations.
  • Exceptional writing storytelling and presentation skills.
  • Collaborative and influential leader with executive presence.
  • Agile and resilient in fast-paced high-pressure environments.
  • Data-driven and results-oriented.
  • Passionate about brand culture and purpose.
  • Sophisticated understanding of the evolving media landscape - and experience gaining positive traction.
  • Creative thinker who can develop out-of-the box solutions and storylines.
  • Strong communicator who is able to adapt their level of detail depending on the audience.
  • Enthusiastic learner who is excited to dig into the details of the business and understand the product and the landscape in which we operate.
  • Humble low ego team player.

    • Compensation and Benefits :

  • Final salary will be determined by the candidates experience knowledge and skills. Salary reflected does not include equity or variable pay where applicable
  • Salary Range : $125000 - $160000 per year
  • We are proud to offer a generous and comprehensive benefits package including free medical plans and 401K matching.

    • Were Via and we build technology that changes the way the world moves. Were driven by a simple mission : to create modern and efficient public transportation systems that provide far greater access to jobs healthcare and education. With our best in class suite of products we make transit thrive.

    Our teams of world-class engineers data-scientists product managers operations specialists marketers transit experts and more bring cutting-edge AI-powered software and innovative technology-enabled operations to our partners across the globe. Founded in 2012 Via builds solutions to digitize automate and enable data-driven decision making for entire transportation networks; fixed-route buses microtransit paratransit school buses autonomous vehicles and more.

    If youre excited to be at the forefront of modernizing the future of transportation are up for solving tough problems and willing to become / already are a transit nerd we are the place for you. Even if your past experience doesnt align perfectly with every qualification in the job description for this role we encourage you to apply. You may be just the right candidate for this or other opportunities.

    Ready to join the ride

    Via is an equal opportunity employer.

    Key Skills

    Special Events,Blog Posts,Account Executives,Fact Sheets,Press Releases,Account Management,Twitter,Client Relationships,SEO,Content Marketing,Client Meetings,Facebook,ROI,Client Contact,Client Service

    Employment Type : Full-Time

    Experience : years

    Vacancy : 1

    Yearly Salary Salary : 125000 - 160000

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