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Associate Brand Manager
Associate Brand ManagerBronco Wine Co • Santa Rosa, CA, US
Associate Brand Manager

Associate Brand Manager

Bronco Wine Co • Santa Rosa, CA, US
[job_card.30_days_ago]
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  • [job_card.full_time]
[job_card.job_description]

Job Description

Job Description

JOB STATEMENT Bronco Wine Company is seeking a dynamic, strategic, and hands‑on Associate Brand Manager to support and partner with our Senior Brand Manager across brand innovation, growth initiatives, and market activation. This role is ideal for a curious, driven marketer with a passion for wine and CPG, a commercial mindset, and the energy and creativity to reinvigorate brands with fresh positioning and execution. You will be immersed in a fast-paced, collaborating cross‑functionally to deliver brand excellence from concept to shelf and from DTC to on‑premise.

Why Join Bronco Wine Company

You’ll join a family-owned industry leader where your voice matters and your creativity can truly shine. With a portfolio of respected, evolving brands and a culture rooted in innovation, sustainability, and community, you’ll help shape the next chapter of wine marketing. If you’re ready to roll up your sleeves, collaborate across teams, and make a real impact. This is your place to grow.

Essential Duties :

  • Support development and execution of annual brand plans and innovation roadmaps (SKUs, packaging updates, line extensions) in partnership with Senior Brand Manager.
  • Drive data‑backed analyses (shipments, depletions, distribution, velocity, trade channel performance) and present business review insights with actionable recommendations.
  • Monitor and track brand P&L components — marketing spend, forecast vs actual, COGS, margin impacts — and manage budget / PO / vendor coordination for brand projects.
  • Coordinate packaging / label development and compliance reviews (ensuring brand standards, regulatory adherence, speed‑to‑market).
  • Develop trade‑ and consumer‑facing tools : sales / distributor presentations, DTC / web content, influencer / social assets, experiential event materials, and POS.
  • Plan, activate and support key events, wine competitions, tastings, distributor / retailer trainings, and field‑based trade programs to drive brand visibility and velocity.
  • Manage social media platforms and digital content, ensuring consistent brand tone, voice, visual identity, and alignment with regional / in‑market assets.
  • Collaborate across departments (Sales, DTC, E‑commerce, Production, Creative, Insights) and external agencies / vendors to ensure seamless project execution.
  • Proactively identify competitor and category trends, channel shifts, consumer occasion insights, and recommend innovative brand and activation strategies.
  • Thrive in a fast‑paced environment, managing multiple projects and priorities while maintaining executional excellence, attention to detail, and brand integrity.

JOB REQUIREMENTS :

  • Bachelor’s degree in marketing, Business, or related field.
  • 2–4 years of brand marketing or CPG / beverage experience (wine / alcohol industry a plus!)
  • Familiarity with the 3‑tier alcohol beverage distribution system (supplier → distributor → retailer) and basic off‑premise / on‑premise channel dynamics.
  • Strong proficiency in Microsoft Excel and PowerPoint (data tracking / reporting, presentations) and solid working knowledge of Microsoft Office / Teams systems.
  • Demonstrated analytical mindset — comfortable with datasets that inform brand strategy, performance tracking, and commercial outcomes.
  • Experience managing marketing / agency / vendor budgets and tools; able to follow through from brief to execution.
  • Social media and digital marketing experience with an eye for brand voice and visual consistency.
  • Organized, adaptable, resourceful, and ready to thrive in a high-energy, ever-evolving environment.
  • Excellent written and verbal communication skills; ability to distill complex data into clear storylines and presentations.
  • Passion for the wine industry, brand building, and innovation. Entrepreneurial mindset, willingness to learn, and ability to roll up sleeves.

    • Ability to :

  • Creative mindset to develop innovative market strategies and promotional campaigns with target audiences.
  • Cross-Functional Collaboration across various departments to align brand strategies.
  • Market Analysis ability to conduct thorough market research to understand consumer behavior, markets trends and competitive landscape.
  • Account Relationship Management
  • Leadership & Team Alignment
  • Project Management to proficiently managing multiple projects simultaneously end to end execution.
  • Analytical Rigor & Data-Driven Decision-Making
  • A clear, data-driven portfolio strategy is in place that informs proactive pitching and long-term account planning.
  • Adaptability to change market conditions and consumer preferences, allowing for quick adjustments in brand strategies.

    • PHYSICAL REQUIREMENTS :

  • Lifting and Carrying : Ability to lift and carry items, often weighing up to 50 lbs.
  • Standing and Walking : Frequent standing and walking for extended periods.
  • Pushing and Pulling : Ability to push or pull objects as part of the job duties.
  • Bending and Stopping : Capability to bend, stoop, and stop for short distances.
  • Sitting and Reaching : Ability to alternate between sitting and standing, as well as reaching with hands and arms.
  • Ability to ascent and decent stairs using three-point contact.

    • WORK ENVIRONMENT :

  • Limited noise level
  • Indoor climate
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