Marketing Manager

Company Overview

Southend Pharmacy is a modern 503A compounding pharmacy built on clinical precision, operational clarity, and a human-first approach. Licensed in 35+ states and focused on longevity-aligned therapeutics, we support providers and their patients with precision in compounding and transparent processes. Southend Pharmacy operates at the intersection of innovation, ambition, and clinical excellence—blending precision, clarity, and compassionate support to help providers deliver patient-centered, clinically guided care across every step of the treatment journey.

Job Summary

The Marketing Manager leads day-to-day marketing execution while driving long-term brand and GTM strategy. This role owns creative oversight, campaign development and product launch readiness, content delivery oversight, and digital alignment — ensuring all initiatives reflect Southend’s commitment to precision, transparency, and patient centric care.

You will manage content operations, lifecycle and demand generation campaigns, and cross-functional efforts supporting campaigns for sterile, non-sterile, and longevity-focused product lines

Key Responsibilities

• Champion Southend’s brand pillars: Clinical Precision, Human Approach, Partnership, Transparency, Innovative Care, and Modern Medicine.
  
  
• Build and execute quarterly marketing roadmaps aligned with strategic priorities.
  
  
• Execute GTM strategies for sterile, non-sterile, and longevity-aligned product launches, ensuring message-market fit and strong commercialization outcomes.
  
  
• Translate clinical, product, and operational strategies into clear provider-facing campaigns that support adoption and retention.
  
  
• Oversee creative work, campaign operations, and launch workflows.
  
  
• Maintain consistent, precise, compliant messaging across all channels.
  
  

• Design lifecycle marketing frameworks across the provider journey (onboarding → engagement → education → retention).
  
  
• Develop content aligned to full-funnel demand generation (awareness → consideration → prescription → refill cycles).
  
  
• Oversee provider-facing materials including clinical protocol sheets, workflows, brochures, onboarding guides, and operational updates.
  
  
• Manage creative vendors and internal content development workflows.
  
  
• Oversee content planning, scheduling, and delivery to ensure consistency across all multichannel campaigns, as well as alignment with brand standards, compliance requirements, and clinical accuracy.
  
  
• Uphold Southend’s Approved Vocabulary & Language Guide across all assets.
  
  

• Build and optimize provider marketing journeys supporting awareness, education, and engagement.
  
  
• Collaborate with Sales, Customer Service, Compliance, and Communications teams to support operational and time-sensitive provider communications (facility updates, supply chain impacts, holiday schedules, weather events).
  
  
• Simplify provider understanding of sterile and non-sterile workflows through clear, clinically aligned campaign messaging.
  
  
• Reinforce trust and partnership through timely, human-centered communication.
  
  

• Support digital initiatives that strengthen provider conversions and retention pathways.
  
  
• Ensure digital messaging remains compliant, clinically aligned, and consistent with Southend’s brand voice.
  
  
• Partner cross-functionally to ensure digital channels reflect accuracy and transparency during operational updates.
• Tracking and reporting of ad analytics and digital performance of campaigns
  
  

• Oversee content planning, scheduling, and delivery across social and digital channels.
  
  
• Maintain a compliant, informational, provider-centered presence aligned with brand voice.
  
  
• Monitor engagement trends and insights to drive content optimization.
  
  
• Ensure all content adheres to regulatory standards and approved language.
  
  

• Lead quarterly and seasonal campaigns supporting provider engagement, education, and product expansion.
  
  
• Build and manage full-funnel demand generation campaigns across email, digital, web, and social.
  
  
• Manage campaign workflows, content calendars, creative asset delivery, and execution timelines.
  
  
• Ensure all campaigns align with clinical accuracy, brand voice, and compliance requirements.
  
  

• Partner with Legal & Regulatory to ensure messaging meets FDA, FTC, and state-level requirements.
  
  
• Work closely with Operations, Product, Clinical, and Customer Service teams.
  
  
• Support communication strategies related to clinical protocol rollouts, non-sterile expansion, and longevity initiatives.
  
  

• Follow Southend’s Approved Vocabulary & Language Guide and avoid prohibited claims.
  
  
• Ensure required disclaimers accompany all relevant materials, including digital, print, and social assets.
  
  
• Participate in compliance and QA review processes to ensure accuracy, regulatory alignment, and clinical clarity across all communications.

Qualifications

Required

Marketing Management Experience

• Minimum of 5 years of progressive experience in Marketing Management, preferably within a healthcare, pharmacy, or regulated environment.
  
  

AI & Software Proficiency

• 1–2 years of experience using AI tools for marketing and workflow enhancement (e.g., ChatGPT, Jasper, or comparable platforms).
  
  
• 1–2 years of proficiency in Canva for content creation and brand-aligned design.
  
  
• Experience using task management software (ClickUp, monday.com, Asana, Trello, etc.) for day-to-day workflow ownership and team coordination.
  
  
• Exceptional writing skills with the ability to produce educational provider-facing content, clinical-to-consumer translations, and social/digital copy that supports brand storytelling, campaign messaging, and pharmacy service communication.
  
  
• CRM experience required, specifically supporting marketing, segmentation, and lifecycle management (e.g., Creatio, HubSpot, Klaviyo, Salesforce, or similar platforms).
  
  
• Experience supporting or owning full-cycle Go-To-Market (GTM) strategy, from launch planning through deployment and analytics.
• Preference for Houston, TX candidates available for hybrid work (2–3 days/week).

Preferred

• 2–3 years of experience in a compounding pharmacy environment (sterile or non-sterile; 503A preferred).
• Experience in sterile and non-sterile compounding, or longevity-focused therapeutics.
  
  
• Understanding of 503A compliance, pharmacy operations, and provider workflows.
  
  
• Enterprise GTM strategy and commercialization experience.
  
  
• Full-funnel demand generation expertise across digital, lifecycle, and provider-focused channels.
  
  
• Product marketing and positioning experience.
  
  
• Data-driven optimization and reporting skills with the ability to translate insights into action.
  
  
• Experience managing creative vendors and launching calendars.

Physical Requirements

• Ability to sit for extended periods of time at a desk and working on a computer
• Ability to communicate effectively in person, over the phone, or via virtual meeting
• Ability to maintain focus in a typical office environment with moderate noise levels
• Ability to perform repetitive motions with hands and arms, such as typing.

Benefits

• Comprehensive benefits package including medical, dental, paid time off.

Southend Pharmacy is unable to offer visa sponsorship at this time. Candidates must be legally authorized to work in the United States without current or future sponsorship.

Equal Opportunity Employer Statement

Allia Health Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

If you have any questions or require accommodations during the application process, please contact hr@alliahealth.co.