Associate Director of Paid Social

Associate Director Of Paid Social

We are a tech-enabled growth firmat the intersection of marketing, consulting & data intelligenceigniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the worldwith a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what's possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&Aputting marketers in a strategic seat at the tableand providing value in unparalleled ways.

Managing billions in media, our dynamic teamof consultative marketers, creatives, analysts and technologistschallenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

Proficiency in spoken and written English at an advanced level is required for this role.

A Day In The Life:

The Paid Social Associate Director demonstrates exceptional management skills and a strong leadership presence. They oversee a team of 4+ direct reports and are well-respected, trusted, and adept at rallying them toward shared and individual goals. They take an active role in coaching their team, including mentoring, role-playing, feedback, and skill development. They handle complex client accounts with high-quality execution, strategic thinking, and timely communication. The Paid Social Associate Director positions themself as an industry leader by proactively driving client growth, innovating new channel strategies, and continuously improving the skills of the team they oversee.

Key Responsibilities:

• Responsible for the management of a pod of team members
• Effectively manage bandwidth, sentiment, and utilization of team members within the pod
• Oversee the development of team members to build skills, address weaknesses via coaching, and facilitate progression in their career goals
• Lead and facilitate a positive team member experience, acting as a champion for the team and motivating a great team culture within the pod
• Oversee the delivery of a great product for clients in your pod
• Proactively craft and execute solutions to facilitate an effective working dynamic within a pod, creating synergies among team
• Ensure delivery of top-tier product for their book of business by their team members
• Responsible for the development of team member marketing skills and elevation of strategic capabilities
• Manage your book of business and monitor the status of accounts performance, sentiment, and standing to retain and grow clients
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
• Serve as a key leader on designated accounts
• Act as a point of escalation for team members as it pertains to strategy and account performance to coach, diagnose, and facilitate solutions
• Serve as a key strategic leader for marquee accounts formally as an Account Director and/or informally as a key strategic resource for the team
• Demonstrate top-tier performance marketing and business acumen

Role Requirements:

• Legally able to work in U.S. without visa sponsorship
• 3+ years of experience in performance media buying, ideally in a digital or media agency (inclusive of 1.5+ years of experience in performance media buying on Meta)
• 2+ years of E-commerce experience
• Management experience required
• Strong Excel and data analysis skills
• Experience with Google Analytics, Shopify, and other technical platforms
• Ability to handle multiple tasks in a fast-paced environment and under tight deadlines
• Excellent communication skills required and ability to ask clarifying questions
• Strong enthusiasm, passion, creativity and commitment to paid social and client work
• Entrepreneurial spirit with passion for knowledge and personal growth

Key Performance Indicators (KPIs)

• Performance and retention of clients in pod
• Unforecasted churn under 10% of managed revenue annually for pod
• 100% Net Revenue Retention
• Team member bandwidth, sentiment & performance
• 95% team retention rate and positive sentiment in 15Five (4+)
• Active team collaboration with department and company initiatives
• Team hitting or surpassing client performance goals on 100% of designated accounts or; Planned strategy and established goals on 100% of managed clients

Most Important Things (MITs)

• Management of pod (3+ team members)
• Ensure delivery of a great product to clients
• Key leader on designated accounts

Power Digital's people and culture are at the core of our success, which is why diversity in our team's backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one's identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.