VP of Marketing

Location : Lakewood, Colorado

Work Schedule : Hybrid (3 days in office - Tuesday, Wednesday, and Thursday)

Type : Full-Time, Direct Hire

Salary : $150k - $180k + 20% bonus

As we scale for significant growth in 2025 and beyond, we are seeking a strategic, innovative, and data-driven Vice President of Marketing to lead our national and local marketing strategy, elevate our brand presence, and accelerate profitable top-line revenue across all three brands.

Position Overview

The VP of Marketing is responsible for developing and executing a unified, future-focused marketing vision that accelerates revenue growth across new and existing centers, strengthens brand equity, and expands product adoption within an omnichannel franchise system. This leader oversees marketing, communications, and product management for all three US brands and manages an 18-person team across national marketing, digital marketing, creative, communications, product management, and pricing.

The VP of Marketing will design, execute, and measure world-class marketing programs that drive lead generation, customer retention, digital demand, and product growth-while fostering a culture of creativity, accountability, and passion for our brands. This leader works closely with Network Development, Sales, Operations, and global teams to ensure alignment and impact.

Core Responsibilities

Strategic Marketing Leadership

• Build and execute a unified marketing strategy for subsidiaries
• Options US that supports both new center growth and existing center revenue expansion .
• Elevate brand positioning, storytelling, and creative execution to strengthen market perception and category leadership, also partnering with Network committees and key stakeholders.
• Partner closely with global teams to align brand strategies, leverage shared platforms, and ensure a connected global-to-local approach.

Demand Generation, Digital & Growth Marketing

Product, Pricing & Revenue Optimization

Brand Management & Local Marketing Support

Team Leadership, Culture & Organizational Growth

Analytics, Performance & Market Insights

Partnerships, Vendors & Budget Ownership

Skills & Qualifications

WHAT YOU CAN EXPECT OF US :

BENEFITS :

Highly competitive compensation package including Medical, Dental, Vision, PTO, 401(k) Match, Life Insurance, Short-term and Long-Term Disability, Pet Insurance, and a completely free Employee Assistance Program, Flexible start times and ½ day Fridays during the Summer and Winter months!

All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, medical condition, genetic information, pregnancy, or military or veteran status. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws, including the California Fair Chance Act, City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, and Los Angeles County Fair Chance Ordinance. For unincorporated Los Angeles county , to the extent our customers require a background check for certain positions, the Company faces a significant risk to its business operations and business reputation unless a review of criminal history is conducted for those specific job positions.