Manager Marketing

Job Description

Job Description

Description :

About Us : Down To Earth Distributors, Inc. is a heritage brand and long-standing company in Eugene, Oregon. Established in 1977, we are proud to be in our 48th year of business. Our mission is in our company motto : “Practical Goods for Natural Living.” We offer a wide-ranging selection of natural, organic and health-conscious garden and home products at affordable prices that enrich people’s lives, are kind to our environment and fulfill the basic needs of daily living. Down To Earth All Natural Fertilizers is an exclusive brand owned and operated by Down To Earth Distributors, Inc. with national distribution and sales across multiple market channels.

About this role : As the Marketing Manager, you will be responsible for Marketing activities related to Down To Earth Wholesale Sales, All Natural Fertilizers and Retail Sales. Digital media branding and content will be a key responsibility. The Manager is extremely skillful in strengthening Branding across Down To Earth social media, harmonizing Branding across divisions and improving digital media footprint across the board. Through effective project management, creative problem solving and skillful communication he / she will manage the complex nature of an established suite of brands while leading the evolution of its assets and activities in a changing marketplace. This position will collaborate with the Finance, Distribution, Retail, Wholesale Sales, Direct Sales and Fertilizer Production departments, as well as with colleagues from other divisions. Highly collaborative, highly professional, skill in digital media forums and ability to work with different groups without directly managing those groups, are all attributes necessary for successful execution in the role.

Requirements :

Interpersonal and Cross-Functional Skills

• Regularly monitor and report on digital media activities and projects across Wholesale, Retail Sales and Fertilizer to ensure Marketing goals are met and in support of organizational strategy and objectives
• Prepare Marketing activities and proposals based on customer performance, industry research and market data
• Manage and develop budgets for Marketing related expenditures including travel, brand promotions
• SEO, Ad campaign development and management, experience with Google, Amazon, Instagram, Facebook required
• Content creation
• Web development and site rebuilds
• Manage professional relationships with key accounts in collaboration with the GM Wholesale, the GM Fertilizer Production the GM Retail and the Direct Sales Manager, brand representatives and other stakeholders

Brand Management

Customer Relationship Management

Skills and Competencies

Qualifications - Knowledge and Skills :

Graphic Design and WordPress required