Brand Field Representative

JOB SUMMARY

In this role, you will be responsible for building account-based marketing plans, creating and nurturing significant relationships, expanding brand presence and accelerating pull-through at key dispensary accounts for Cresco Labs’ portfolio of brands. You’ll need an unwavering enthusiasm for our industry and an endless curiosity about what drives our business, looking for solutions along the way. We don’t believe in a typical day or week; we embrace challenges and are rewarded by overcoming objections in order to achieve goals. And there’s no such thing as a typical retailer; each one is unique and special to Cresco’s business. Your passion for your work will drive you to be a true partner to retailer partners and your dedication to their business will yield mutual respect. Your entrepreneurial spirit allows you to work independently while having fun doing so. And in return, expect a fast-paced growing business in a highly diversified industry.

CORE JOB DUTIES

• Plan and develop merchandising, menu placement, and visibility strategies for each of your unique retail accounts. Collaborate with customers to create attractive sales floor displays and make sure that our product is prominently displayed.
• Create and produce layout plans for stores to ensure optimal in-store presence; manage store shelves and inventory.
• Bring the brand(s) to life in Cresco Labs key retail partners. Identify and implement opportunities to expand our retail presence while demonstrating value to the retail partner.
• Establish strong working relationships with key decision makers, managers and Budtenders within key account list and become a trusted resource and partner, helping them excel in their roles.
• Be the face of the brand within the retail outlets and amongst the retail floor staff. Use your knowledge and brand expertise to showcase our premium brand(s).
• Utilize your sales and marketing skills to focus on driving the brand(s) in-store presence to increase distribution and sales. Become the trusted business partner for our retailers and negotiate strong, mutually beneficial relationships that drive revenue for both our partners and our brands.
• Plan, schedule and execute consumer events tailored to your market in order to help drive consumer education and trial of new products.
• Be the expert on Cresco Labs brands and business, and the cannabis category, and share that knowledge and passion with our partners. Educate and excite Budtenders and key stakeholders on brands, benefits, consumer need states and industry trends.
• Tap into your creative and innovative personality to independently problem solve issues as they may arise. Be the “go to” person with a solution for your retail partners.
• As a trusted business partner, strengthen and nurture our long-term professional relationships with established customers, and create new alliances with key influencers and industry experts.
• Make every appointment with your customers the highlight of their day. They look forward to benefiting from your insightful thoughts, astute observations, and strategic considerations.
• Utilize your sales and negotiation skills to achieve mutually beneficial increases in earnings for your customers and for Cresco brands, surpassing previous marketing and sales goals.
• Take a creative approach to problem solving and marketing, coming up with new and innovative ways to elevate Cresco’s profile within the dispensary accounts and create consumer demand.
• Advise the Program Manager and Cresco team in the development of all program-specific training or experiential materials.
• Assist with other projects as needed throughout the year.

Administrative Responsibilities :

REQUIRED EXPERIENCE, EDUCATION AND SKILLS

BENEFITS

Cresco Labs is proud to offer eligible employees a robust offering of benefits including, major medical, dental and vision insurance, a 401(K)-match program, FSA / HSA programs, LTD / STD options, life insurance and AD&D. We also offer eligible employees paid holidays and paid time off. Other rewards may include annual discretionary bonuses, stock options as well as participation in our employee discount program. Benefits eligibility for permanent positions may vary by full-time or part-time roles, location, or position.

ADDITIONAL REQUIREMENTS

Cresco Labs is an Equal Opportunity Employer and all applicants will be considered without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

California Consumer Privacy Act (“CCPA”) Notice to Applicants :

Please read the (“CA Privacy Notice”) regarding Sunnyside

Reporting a Scam :

Cresco Labs is aware of fictitious employment offers being circulated from various sources. Many of these schemes consist of an alleged offer of employment with Cresco Labs with the intention of gaining personal information, including payment and / or banking information. Be aware that fraudulent job offers and correspondence may appear legitimate : they may feature a Cresco Labs logo, they may appear to originate from an official-looking email address or web site, or they may be sent by individuals purporting to represent Cresco Labs or an entity which includes the word Cresco Labs in its name.

Please note that Cresco Labs  does not  ask for payment or personal banking information as a condition of employment. Any personal information is requested for payroll or state badging purposes only. Applications can be securely submitted through our career’s pages.

We are working diligently to block this from happening. Beware if an offer of employment looks too good to be true. Never divulge personal and banking information or send money if you are unsure of the authenticity of an email or other communication in the name of Cresco Labs.

If you are in doubt, please contact us at with questions.