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Senior Product Marketing Manager, Public Sector
Senior Product Marketing Manager, Public SectorPure Storage • Washington, DC, US
Senior Product Marketing Manager, Public Sector

Senior Product Marketing Manager, Public Sector

Pure Storage • Washington, DC, US
[job_card.30_days_ago]
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  • [job_card.full_time]
[job_card.job_description]

Senior Product Marketing Manager, Public Sector

We're in an unbelievably exciting area of tech and are fundamentally reshaping the data storage industry. Here, you lead with innovative thinking, grow along with us, and join the smartest team in the industry.

This type of workwork that changes the worldis what the tech industry was founded on. So, if you're ready to seize the endless opportunities and leave your mark, come join us.

The Role

The Pure Storage Product Marketing team is a dynamic and innovative group responsible for defining our market narrative, crafting compelling product messaging, and enabling our sales force to articulate the unique value of Pure's solutions. We are a band of storytellers, strategists, and evangelists, passionate about translating complex technology into impactful customer benefits. We work closely with product management, sales, and corporate marketing to drive product adoption and market leadership. Join a team that is not only defining the future of data storage but also empowering our customers to achieve their most ambitious goals.

Pure Storage is seeking a highly motivated and experienced Sr. Product Marketing Manager to focus on the Public Sector market. In this exciting and pivotal role, you will be instrumental in shaping how we engage with and serve government agencies - including state and local, educational institutions, and public safety organizations. You will be responsible for developing and executing comprehensive go-to-market strategies, crafting compelling messaging that resonates with public sector audiences, and enabling our sales teams to effectively address the unique challenges and opportunities within this critical segment. This role offers the unique opportunity to combine your passion for innovative technology with a deep understanding of public sector needs, directly contributing to our mission of helping customers build a better world with data.

What You'll Do

  • Market Leadership & Strategy : Define and articulate the Pure Storage value proposition for the Public Sector. Conduct in-depth market research to identify key trends, customer needs, and competitive landscapes specific to government, education, and public safety. Develop comprehensive go-to-market strategies, including target audience segmentation, messaging, and sales enablement plans tailored for the Public Sector.
  • Compelling Content Creation : Craft engaging and persuasive content, including solution briefs, whitepapers, presentations, website copy, sales playbooks, and case studies, showcasing how Pure Storage addresses the unique challenges and mandates of Public Sector organizations. Collaborate with cross-functional teams to develop compelling Public Sector-specific demos and solution architectures.
  • Sales Enablement & Empowerment : Equip our Public Sector sales teams with the knowledge, tools, and resources they need to confidently position Pure Storage solutions. Deliver impactful training sessions, develop sales collateral, and act as a subject matter expert for Public Sector opportunities.
  • Cross-Functional Collaboration : Partner closely with our Public Sector team to capture business priorities based on sector requirements and feedback. Work hand-in-hand with Growth Marketing to execute integrated campaigns, events, and thought leadership initiatives targeting the Public Sector. Collaborate with our Public Sector sales leadership to identify and pursue key opportunities.
  • Thought Leadership & Advocacy : Represent Pure Storage at industry events, conferences, and customer engagements focused on the Public Sector. Evangelize Pure's solutions, share customer success stories, and contribute to Pure's reputation as a trusted partner in the Public Sector.
  • Competitive Intelligence : Monitor and analyze competitive activities within the Public Sector, developing strategies to differentiate Pure Storage and maintain our market leadership.

What You Bring

  • 7+ years of product marketing experience, with a strong focus on enterprise software or hardware solutions. Storage experience is a big plus.
  • Proven experience in the Public Sector market (Federal, State & Local, Education), understanding its unique procurement processes, regulatory environments, and solution requirements.
  • Exceptional written and verbal communication skills, with a demonstrated ability to create compelling and concise messaging for diverse audiences.
  • Strong analytical skills, with the ability to translate market insights into actionable strategies and compelling narratives.
  • Ability to work effectively in a fast-paced, dynamic environment and manage multiple priorities simultaneously.
  • A collaborative spirit and proven ability to work cross-functionally with sales, product management, and corporate marketing teams.
  • Bachelor's degree in Marketing, Business, Engineering, or a related field; MBA preferred.
  • The annual base salary range is :

    $176,000 - $265,000 USD

    What you can expect from us :

  • Pure Innovation : We celebrate those who think critically, like a challenge and aspire to be trailblazers.
  • Pure Growth : We give you the space and support to grow along with us and to contribute to something meaningful. We have been Named Fortune's Best Large Workplaces in the Bay Area, Fortune's Best Workplaces for Millennials and certified as a Great Place to Work!
  • Pure Team : We build each other up and set aside ego for the greater good.
  • And because we understand the value of bringing your full and best self to work, we offer a variety of perks to manage a healthy balance, including flexible time off, wellness resources and company-sponsored team events. Check out purebenefits.com for more information.

    Accommodations and accessibility : Candidates with disabilities may request accommodations for all aspects of our hiring process. For more on this, contact us at TA-Ops@purestorage.com if you're invited to an interview.

    Our commitment to a strong and inclusive team : We're forging a future where everyone finds their rightful place and where every voice matters. Where uniqueness isn't just accepted but embraced. That's why we are committed to fostering the growth and development of every person, cultivating a sense of community through our Employee Resource Groups and advocating for inclusive leadership. Pure is proud to be an equal opportunity and affirmative action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or any other characteristic legally protected by the laws of the jurisdiction in which you are being considered for hire.

    Join us and bring your best. Bring your bold. Bring your flash.

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