Marketing Enablement & Operations Acquisition Program Manager

Marketing Enablement & Operations Acquisition Program Manager

Apple Wallet Payments and Commerce (WPC) team is looking for an experienced marketing program manager to identify opportunities for operational efficiencies in order to develop and implement solutions in support of Marketing and Product Teams as well as third party partners. This role works closely with internal and external parties to create and optimize processes, design and architect tools. The Marketing Enablement & Operations Team develops MarTek solutions and manages them operationally, once launched in support of the most efficient deployment and optimization of marketing campaigns. Ongoing optimization includes execution through program results readouts to inform future efforts with focus on maximizing results with a world-class customer experience.

This position will focus on overall process efficiencies in our marketing operations and campaign management to ensure scale for existing and future efforts. In collaboration with the Marketing leads, Data Science & Analytics and other operations teams, this role is responsible for driving results against forecasts while feeding back areas for improvements.

Responsibilities :

• Partner with Acquisition Marketing Leads at program concept through execution and optimization to inform program structure from campaign design through closure
• Manage all operational areas of acquisition programs from campaign setup to promotion creation to campaign instrumentation to readiness coordination through campaign recaps
• Coordinate with internal and external partners to ensure full and proper integration with end-to-end testing of the full customer experience
• Manage cross-functional meetings and communications to align all partners for fully-coordinated campaign execution; partners include Marketing Leads, Growth Marketing Operations, Data Science & Analytics, Readiness, Product teams and external partners, where applicable
• Oversee campaigns for Card, Cash, Savings, Pay with support for all systems which enable these campaigns with extension in to Transit, Access, Identity and other new lines of business
• Coordinate with Marketing Leads And Engagement Program Manager to fully understand customer journeys to improve onboarding and customer lifetime experiences from end to end
• Actively monitor all existing campaigns with regular readouts on performance, supported by the Analytics team ensuring all appropriate parties have full visibility to performance
• Ensure that milestones and objectives are met through effective project management and influence of key cross-functional contributors delivering projects on time and on budget
• Identify areas for process improvements in support of quality and scale
• Execution and management of Cash acquisition campaigns
• End-to-end testing for all WPC acquisition campaigns including User Acceptance & Production testing
• Optimize acquisition campaign intake in coordination with engagement and promotion project managers for consistency and efficiencies
• Instill acquisition marketing best practice and consistencies, where available, for all Wallet offerings

Minimum Qualifications :

Preferred Qualifications :

Pay & Benefits :

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $182,600 and $274,500, and your base pay will depend on your skills, qualifications, experience, and location. Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including : Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.

Apple accepts applications to this posting on an ongoing basis.