Digital Paid Media Manager

JOB SUMMARY

We’re seeking a Digital Paid Media Manager who is both a strategic thinker and hands-on operator. You’ll manage multi-million-dollar paid media budgets, primarily across Google Ads and Microsoft Ads, with accountability for revenue growth, efficiency, and new customer acquisition.

This is a player-coach role : you’ll be in-platform executing campaigns while also developing strategies to drive growth across Radwell’s ecommerce and B2B business. You’ll collaborate with cross-functional teams including marketing, analytics, sales, product, and creative to deliver measurable impact to the business.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Lead strategy and execution for paid media campaigns across Google Ads and Microsoft Advertising (search, shopping, and display) Including targeting, budgeting, bid strategies, ad assets, and measurement strategy.
• Manage relationships with agencies and external vendors, ensuring campaigns are executed efficiently, targets are met, and performance insights and data-driven optimizations are clearly communicated.
• Execute campaigns directly in-platform while collaborating with agencies as needed.
• Manage and optimize multi-million-dollar budgets to drive incremental revenue, ROAS, CLV, and new customer acquisition.
• Provide in-depth analysis of campaign performance and communicate insights to senior leadership, aligning paid media strategy with overall business objectives and guiding future initiatives.
• Collaborate with marketing, analytics, and sales teams to ensure messaging alignment and audience targeting.
• Champion automation and efficiency by streamlining reporting, setting up performance alerts , monitoring product feed health, and rapidly testing workflows to improve speed-to-market.
• Stay on top of industry trends, platform innovations, and competitor activity to identify growth opportunities.

METRICS

QUALIFICATIONS

KNOWLEDGE & SKILLS REQUIRED

Technical Skills / Tools :

EDUCATION & EXPERIENCE

PHYSICAL DEMANDS

This is an office job and entails the physical demands associated with operating a telephone and computer (viewing monitor, keyboard, mouse).

WORK SCHEDULE

Hours are 8 : 00am to 5 : 00pm.

COMPENSATION :

BENEFITS :

Radwell offers a comprehensive benefits package that includes health, dental, and vision coverage, for which employees contribute toward the premiums. The Company provides fully paid short- and long-term disability benefits, as well as $50,000 in Life and Accidental Death & Dismemberment insurance. These benefits, along with additional voluntary benefits offered through Unum, are available to all regular full-time employees beginning on their first day of employment. All employees are automatically enrolled at 3% into the Company’s 401(k) Plan on the first of the month following 90 days of continuous employment.  Employees are eligible for 15 days of PTO annually, which begin accruing on the start date and may be used immediately.  Radwell recognizes six Company-paid holidays : New Year’s Day, Memorial Day, Independence Day, Labor Day, Thanksgiving Day, and Christmas Day.

#RADH

Required Skills

Required Experience