Senior Manager, Demand Generation & Marketing Automation

About RDI: Are you ready to be part of something groundbreaking? At RDI Technologies, we
are transforming the way industries see and solve problems with our Motion Amplification®
technology. By turning ordinary video into a powerful diagnostic tool, we help companies
across manufacturing, aerospace, automotive, R&D and more detect unseen motion, prevent
costly failures, and design better products. As a fast-growing, innovative company we offer an
exciting, dynamic workplace where your ideas matter, and your contributions drive real impact.
Whether you are passionate about technology, problem-solving, or shaping the future of
industrial reliability and research and development, RDI Technologies is the place to grow your
career and make a difference. Join us and be part of a team that is changing the way the world
sees motion!

Job Overview: We are seeking a strategic, hands-on Senior Manager to lead the planning and execution of high-impact campaigns that directly drive revenue and deliver measurable growth. You will be responsible for architecting our demand generation strategy, owning our marketing automation systems, and finding new, smarter ways to hit our growth targets.

Key Responsibilities
Strategic Growth & Demand Generation

• Architect and own the multi-channel demand generation strategy (e.g., email, webinars, paid media, SEM, SMM, content syndication) to generate qualified leads and pipeline growth aligned with business goals.
• Own the SEO & GEO strategy to grow organic traffic and improve SERP rankings for target keywords and LLMs.
• Leverage AI tools and emerging web trends to optimize landing pages, website personalization, and conversions.
• Oversee the digital marketing budget for optimal return on investment.

Marketing Operations & Automation

• Own the day-to-day management of our marketing automation platform (Pardot/Account Engagement) and its integration with our CRM (Salesforce).
• Build and optimize lead nurturing workflows, scoring models, and lead routing processes to ensure efficient lead flow and sales handoff.

Team Alignment & Optimization

• Serve as the local marketing point-of-contact in Knoxville, mentoring on-site team members on digital best practices and campaign alignment.
• Ensure all campaigns are tagged and tracked correctly using UTM best practices for accurate attribution.
• Build and maintain dashboards to track performance, lead generation, and ROI.

Qualifications

• 5+ years of experience in B2B demand generation or digital marketing with a proven track record of growing leads, traffic, and pipeline.
• Hands-on expertise with Marketing Automation (specifically Pardot/Account Engagement) and CRM (Salesforce) is required.
• Strong expertise in campaign attribution, analytics, and UTM best practices.
• Proven experience executing multi-channel campaigns (email, webinars, paid search/social) and managing digital marketing budgets.
• Experience with Wordpress CMS is preferred.

Your Profile

• A strategic owner who blends creative vision with data-driven execution.
• Obsessed with efficiency, always seeks smarter, faster ways to hit growth targets.
• Comfortable rolling up your sleeves to manage technical execution while driving strategic projects.
• A natural collaborator who thrives in a fast-paced environment.

Benefits and Perks

• Competitive salary
• Comprehensive health, dental, and vision insurance
• 401(k) plan with company match
• Generous paid time off and holiday schedule
• Professional development and training opportunities

Equal Opportunity Statement
RDI Technologies is committed to fostering a diverse and inclusive workplace and is proud to be an Equal Opportunity Employer. We encourage applications from all qualified individuals without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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