Social Media Manager

Job Description

Job Description

Who Are We

We are a global community that is driven by the creative spirit of Los Angeles. Through an inspiring mix of music, news, and culture, we bring joy and connection – online, in-person and on the radio. Always excellent, accessible, and often unexpected, we are a constant source of fuel for the imagination, education and good vibes. At least, that is what our members tell us.

As NPR’s flagship member station in Southern California for more than 30 years and a community service of Santa Monica College, KCRW is the next generation of public media.

How You’ll Make An Impact

The Social Media Manager will oversee the day-to-day management of specific KCRW social media accounts, under the supervision of the Director of Social Media. This role will translate KCRW’s voice and vision into platform-specific strategies that drive engagement, expand reach, and foster community across Instagram, TikTok, YouTube, Facebook, and emerging platforms. The Social Media Manager will play a key role in shaping creative content, in partnership with content teams.

This is a full-time, non-exempt position reporting to the Director, Social Media.

Here’s What You’ll Do :

Manage and execute daily posting, scheduling, and community engagement across designated social platforms.

Work with the Social, Content, and Marketing Directors to implement overarching social media strategies and contribute ideas for new campaigns and content series.

Oversee specific accounts, ensuring they reflect KCRW’s brand voice, tone, and editorial standards.

Analyze performance data, prepare regular reports, and recommend optimizations to grow reach and engagement.

Test and iterate on new content formats (short-form vertical video, interactive features, social-first series).

Act as an internal resource for emerging platform trends, algorithm changes, and best practices.

Cover live events and performances on social media, capturing the energy of KCRW experiences in real time.

Create and produce social media content, predominantly for the accounts they manage, as well as occasionally pitch and produce ideas for other KCRW accounts.

Grow social media audiences with a focus on engagement, retention, and discovery.

Here’s What You’ll Bring :

3+ years of experience managing social media accounts for a brand, agency, or media organization.

Strong understanding of how social media platforms work and how audiences engage with them

Sharp copywriting skills and ability to adapt tone across platforms.

Proficiency in creating and editing multimedia content (photo, video, and design) with experience using Adobe Creative Suite (Photoshop, Premiere, Illustrator, etc.) or similar tools.

Experience with social media management tools and analytics.

Strong organizational skills with the ability to balance multiple priorities and deadlines.

A proactive and collaborative mindset working across teams.Experience collaborating with photographers, videographers, producers, or creators.

Strong interpersonal skills, with the ability to communicate effectively and interview a wide range of personalities.

Creative instincts and a strong visual eye for design and storytelling across mediums.

Deep knowledge of social media trends and enthusiasm for experimenting with new content formats and AI tools.

Preferred Skill :

Experience with paid social campaigns.

Openness and experience being on camera.

Familiarity with emerging platforms (e.g., Threads, Substack).

Interest in public radio, music, arts, and culture.

Must be in LA - in office 3 days a week

Compensation & Benefits :

Hourly Range : $33.66 - $36.06

Eligible for overtime and premium working holiday pay rate

Sick leave award

Vacation leave accrual

Paid holidays

Health insurance (including medical, dental, vision, FSA, life and AD&D) eligibility

403(b) with company match

Passionate office environment surrounded by an incredible community of curious and talented colleagues

KCRW is a qualifying employer under the Public Service Loan Forgiveness (PSLF) program - read more here to determine your eligibility

This job is represented by SAG-AFTRA, the Screen Actors Guild-American Federation of Television and Radio Artists, which ensures that performers receive fair wages, working conditions, and benefits. Membership provides valuable support and resources for those in the industry.

KCRW employees covered by the 2022-2026 SAG-AFTRA / KCRW contract need to follow the union security article of the contract, become a full voting member or fee-paying non-member

There are annual base dues plus working dues of 1.575% of the previous calendar year's earnings

The broadcast initiation fee specific to KCRW is $720 for full time and $360 for part time and there are payment plans

Upon hire, SAG-AFTRA will be in contact with all necessary information

Candidates can discuss any union specific questions with a shop steward upon hire

KCRW aims to be representative of Southern California, and candidates with traditionally underrepresented backgrounds and perspectives are encouraged to apply. KCRW is an equal opportunity employer and actively recruits to promote diversity in our workforce. Qualified applicants are considered for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, status as a parent, national origin, disability, family medical history or genetic information, political affiliation, military service, or other non-merit based factors.